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Home
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Coaching, Consulting, CreativeComm Audits and ResearchCustomized Workshops and WebinarsEditorial Workflow and StructureInternal Brand VoiceIntranet and Channel StrategyLeadership and Manager CommsSpeaking and KeynotesStrategy and PlanningTeam Retreats and Offsites
Events
Contact
Blog
About
Join the Strategy Studio

INTERNAL BRAND VOICE

Because your brand doesn’t stop at the front door.

Create and roll out a clear, authentic internal brand voice that reflects your culture, supports your strategy, and resonates with employees.

Your internal voice is more than just how you say things. It’s how your organization shows up in every channel, conversation, and culture-building moment. And if your content feels inconsistent, overly corporate, or just plain confusing—it’s probably time to define (or refine) your internal brand voice.


We offer this work in three strategic phases—each one designed to stand on its own or be mixed and matched based on your needs. But when bundled together – You don’t just save money—you walk away with a fully aligned voice, system, and strategy that transforms how your organization communicates from the inside out.

What we offer:

Phase 1: Internal Brand Voice Guidelines

Your internal brand voice should feel like you—not like every other organization. In Phase I, we help you define that voice and bring it to life across your content and channels.

We start with an interactive Internal Brand Voice Workshop—a hands-on session designed to get your team directly involved in shaping how your content should look, sound, and feel. Through a series of creative exercises, we’ll guide your team in identifying the tone, personality, and language that reflect your culture and create the employee experience you want internal communications to deliver.

Then we take what we’ve learned and turn it into a clear, usable set of editorial guidelines—designed to bring consistency, clarity, and confidence to every piece of content your team creates.
These aren’t theoretical rules or generic tone-of-voice lists. They’re built around your people, your goals, and your communication strategy—so your team can stay on-message and on-brand across every channel.


Your guidelines include:

  • Brand Voice – Your company’s personality, written down. Clear, consistent, and rooted in your values and culture.
  • Tone Guidance – How to flex your voice by topic, channel, or audience—without losing consistency.
  • Visual & Multimedia Direction – How to align imagery, video, and design with your internal voice.
  • Internal Audience Personas – Real profiles that reflect how different employee groups consume content, what they care about, and how to reach them.

Phase II: Internal Brand Voice Training

A great voice is useless if no one knows how to use it. We train your communication team and content contributors (even non-comms folks!) on how to bring the internal voice to life in real content.

Each 90-minute session is built around your actual writing and real examples, so people can see and feel the difference.

  • Interactive and practical—no fluff
  • Live or virtual—your choice
  • Recordings available for new hires or future refreshers

Phase III: Editorial Strategy and Content Strategy

Once your voice is in place, we help you shift from reactive to strategic content.

This phase includes a hands-on strategy workshop that results in a realistic, ready-to-use content plan—one that actually helps move your culture forward.

We'll work with you to:

  • Create a proactive editorial and content strategy
  • Align stories with strategic priorities
  • Prioritize creative, employee-centered content over check-the-box announcements
  • Create a smarter plan for long-term channel management

Internal Brand Voice Matters.

When your internal content sounds like your culture, employees listen.
When your tone is clear, human, and consistent, people trust it.
And when your content reflects your strategy, your brand becomes something employees live—not just read about.

Let's Build Your Internal Brand Voice!