Move Beyond Metrics and Measure What’s Important: Behavior
June 30, 2021
7:30 p.m. -7:50 p.m.
Virtual
Cindy Crescenzo is presenting this as a conference session at the IABC World Conference from June 28-30, 2021.
It IS about time! We’ve finally got a seat at the table, and we’ve got to keep it! But, that’s not going to happen if all we’re reporting are clicks and views. We need to know how to ask the right questions and use the right tools to report the single most important measure in communications: behavior. This session will bring the latest communication measurement best-practices to life through case studies and proven strategies and show you how to measure beyond metrics.
Executive Communications After Covid: Embrace the New Reality
July 27, 2021
11:00 a.m. -12:00 p.m.
Virtual
Steve Crescenzo presents this session as part of the ALI 8th Annual Strategic Internal Communications Conference from July 27-29, 2021.
The pandemic has reshaped how companies, and their leaders, communicate. As one CEO said: “I think this has changed things forever. I don’t think there is any going back.” Today’s leaders are embracing a new way of communicating: more relaxed, transparent, and non-corporate. BUT . . .. they need our help. Professional communicators need to step up and be advisors, coaches, and partners with company leadership. This session will show you how.
Measuring Government Communications
September 24, 2021
10:30 a.m. CST-11:15 a.m. CST
Virtual
Cindy Crescenzo teaches this session as part of the ALI Government Internal Communications & Employee Engagement Strategies Conference from June 23-24, 2021.
You don’t always have access to the most new, modern communication tools that have metrics built in, and you don’t always have a team large enough to take the time to carry out extensive audience research. In this practical session packed with ideas and strategies you can use right away, Cindy will show you how to gather the insights that will fuel an effective communication strategy – despite your unique challenges as a government communicator.