Strategic Internal Communication Conference
October 22, 2018
9:00 a.m. -10:00 a.m.
Toronto, Canada
KEYNOTE: Corporate communications 3.0
Steve Crescenzo
Crescenzo Communications
The role of the corporate communicator is changing . . . don’ risk becoming irrelevant at your organization.
As social media and other factors chip away at the traditional role of the communicator as “publisher,” organizations are going to take a harder look at just what they’re getting from their communicators . . . and whether or not they need them at all.
You’ll learn:
- What skills and talents you need to start developing nowin order to have a job five years from now;
- Seven crucial communication roles that will be in demand in the future, no matter what organization you work in;
- The tools, tactics, talents, and tricks you’ll need to master in order to succeed in the changing communication environment.
Master Your Internal Communication Strategy
October 24, 2018
8:00 a.m.-12:00 p.m.
Toronto, Canada
Steve and Cindy Crescenzo
Use creative tactics, channels and measurement strategies to help transform your corporate content and help your organization achieve its strategic goals and objectives
Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this workshop is for you!
Through dozens of case studies and proven measurement, planning and writing tactics, you’ll walk out of this workshop with ideas, tools and strategies you can put to use right away— no matter the size of your organization or your communication team.
You’ll learn how to:
- Redefine your role – shift from a communication order taker to a strategic counselor
- Transform those tired, boring corporate stories into engaging content that motivates and educates your audiences – and use the best channels to reach them
- Craft a measurement plan that delivers the insights you need to fuel a successful communication plan
Employee Communications Master Class
November 15, 2018
9:00 a.m.-4:00 p.m.
Copenhagen, Denmark
Do less and do it better!
We’re bringing our often sold-out workshop to Europe! Energize your internal communications by using creative tactics, channels and measurement strategies to help your organization achieve its strategic goals and objectives.