Employee Engagement: The Communicator’s Role
April 21, 2021
11:40 a.m. -12:25 p.m.
Virtual
Steve Crescenzo presents his session at the Advanced Learning Institute
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees Conference
April 21- April 22, 2021
Employee Engagement: The Communicator’s Role
April 21 • 11:40 a.m. – 12:25 p.m. CST
Engaging employees is a complicated process . . . but communicators can play a critical role in making it happen
Creating an engaged workforce is a complicated process that involves the entire organization—from leaders and managers to HR and Communications. The question is, where does communications fit in the process? What is our role? What can we do to drive employee engagement?
In this session, Steve Crescenzo will show you:
- How to use your existing communications channels to reach, motivate and engage your workforce
- How to tap into the power of the latest communication tools – including social media and multimedia – to drive employee engagement
- How to help coach your leaders so that they are helping the engagement effort, rather than hurting it
- Five things you can do that will help employees feel like “owners” of the company
- How to involve employees themselves in the engagement process – through the use of your communication channels.
Respect Your Employees: Write for the reader, not the approver!
May 20, 2021
1:00 PM-2:00 PM
Virtual
Great writing is at the core of everything we do: articles, social media, e-mail, bulletins, even videos. Unfortunately, most “corporate writing” just isn’t good enough. Nobody wants you to “shift their paradigm” or “leverage their core competency.” We need to harness the power of what works in the real world. This webinar is all about the fundamentals of powerful, effective writing. You’ll learn:
- How to strip the jargon out of your writing once and for all
- How to write in a conversational fashion while still being professional
- The power of headlines, leads, quotes, and verbs
- Writing for the modern Web
- How to “write tight” and respect your readers
- How to write for the reader, not the approver