Check out our latest speaking engagements, workshops  and webinars– we hope to see you there!

2nd Annual Digital Workplace Summit: Engagement Strategies for Employee Communications

March 27, 2018
Las Vegas Convention Center
3150 Paradise Rd
Las Vegas, NV 89109

Using Creative Tactics and Channels to Help Your Organization Achieve Its Goals

Pre-Conference Workshop
Tuesday, March 27, 2018 • 10:15 a.m. – 12:15 p.m.

Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this interactive workshop is designed for you!

The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’

Dive in with your peers as you design a plan for strategic creative communications, including how to:

  • Take those tired, old stories and flip them upside down — so that people pay attention to them
  • Make the important interesting
  • Start using the new tools available to communicators — including social media and multimedia channels
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Develop the right research strategy so you know what works and what doesn’t work.
  • Understand the basics of ‘Guerilla Research’ so that you constantly have a read on your audiences’ needs

Register Today

Webinar: More Than Metrics

April 12, 2018
1:00 p.m. Central Time-2:15 p.m.

Master your measurement strategy and take your internal communications to the next level

The best communications start with listening. But listening means more than just creating a bunch of surveys or tracking your intranet metrics. You need a measurement strategy that gives you the full picture. Without one, you’ll find yourself churning out a bunch of questions that don’t give you data you can act upon.

In this practical webinar, communication measurement expert Cindy Crescenzo will walk you through everything you need develop a measurement strategy that delivers results. She’ll talk about:

  • The three steps you need to take to craft the perfect internal measurement strategy
  • What every communicator needs to measure to really understand what’s working and what’s not
  • The fundamental piece of information you need in place in order have a successful measurement strategy
  • The three questions you have to ask yourself to make sure your data counts and you can actually do something with it.
  • Dashboard best practices: how are other internal communicators effectively tracking their progress?

Register Today

Webinar: From Corporate to Compelling

May 23, 2018
1:00 p.m. Central Time-2:15 p.m.

Proven writing strategies to take corporate content from sterile and boring to engaging and relevant

It’s not easy being an internal communicator. As if the constant demands, deadlines and cumbersome approval processes weren’t enough – we’re dealing with corporate content. Let’s face it, instead of writing about sex, drugs and rock and roll, we’re writing about initiatives, wellness programs and financials.

But, we can’t use that as an excuse to create bad content. We’ve got to find a way to turn our boring corporate content into content that makes our employees sit up and take notice –otherwise we’ll be ignored. In this practical webinar, employee communications and writing expert, Steve Crescenzo, will cover:

  • The fundamentals of good writing—all of which can be applied to anything you write, from e-mails and news stories to white papers and brochures.
  • How to battle the useless corporate jargon that waters down our content
  • How to inject personality and character into your writing — even in the most formal, stuffiest corporate environments
  • How to be a better editor of yourself . . . and others

Register Today