Events

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Webinar: From Corporate to Compelling

May 23, 2018
1:00 p.m. Central Time-2:15 p.m.

Proven writing strategies to take corporate content from sterile and boring to engaging and relevant

It’s not easy being an internal communicator. As if the constant demands, deadlines and cumbersome approval processes weren’t enough – we’re dealing with corporate content. Let’s face it, instead of writing about sex, drugs and rock and roll, we’re writing about initiatives, wellness programs and financials.

But, we can’t use that as an excuse to create bad content. We’ve got to find a way to turn our boring corporate content into content that makes our employees sit up and take notice –otherwise we’ll be ignored. In this practical webinar, employee communications and writing expert, Steve Crescenzo, will cover:

  • The fundamentals of good writing—all of which can be applied to anything you write, from e-mails and news stories to white papers and brochures.
  • How to battle the useless corporate jargon that waters down our content
  • How to inject personality and character into your writing — even in the most formal, stuffiest corporate environments
  • How to be a better editor of yourself . . . and others

Register Today