Workshops, Webinars and Conferences

We hope to see you at one of our upcoming speaking events! Check them out and register today. We can also customize any of our workshops and presentations just for your and your team!

Prove Your Worth: Create Measurement Dashboards That Will Blow Leadership Away

March 18, 2021
1:00 PM
Virtual

Leadership doesn’t care about clicks and opens. One-size-fits all dashboards usually fall flat. Metrics are important, but only represent part of the picture.

If you want to go from being the “company Kinkos” to a strategic counselor, you have to prove that you are changing employee behavior. You need to demonstrate how your communications are helping your organization succeed. This webinar will show you how to create dashboards that let your data tell your story. You’ll learn:

How to figure out what you should be measuring and what data you need to pay attention to
How to find the right balance between metrics and behavior change
How to build “behavior statements” that will be the core of your measurement dashboards
How to present your data in a way that tell your story and will blow executives away
How to keep your dashboards updated and current

Employee Engagement in Turbulent Times

March 24, 2021 - March 25, 2021
Virtual

Steve Crescenzo presents his session at the Advanced Learning Institute
Storytelling for Internal Communications Conference
March 24-25, 2021

Employee Engagement in Turbulent Times
March 24 • 1:05-1:55 p.m. CST

Employees today are feeling more disconnected than ever. They are working from home, not seeing their colleagues, and have Zoom and Teams fatigue. This spells opportunity for communicators. We can create content that can drive engagement, reinforce the corporate culture, and connect employees to each other and leaders. This webinar will show you how to do exactly that. You’ll learn:

How to use storytelling techniques to connect employees to each other
How to find the most important stories in your organization . . . And tell them in compelling fashion
How to avoid the “Four Deadly Ps” that kill corporate content
How to use tools like empathy maps to tap into employee emotions
How to create content that will reinforce the corporate culture . . . Even when so many people are working from home

Respect Your Employees: Write for the reader, not the approver!

May 20, 2021
1:00 PM-2:00 PM
Virtual

Great writing is at the core of everything we do: articles, social media, e-mail, bulletins, even videos. Unfortunately, most “corporate writing” just isn’t good enough. Nobody wants you to “shift their paradigm” or “leverage their core competency.” We need to harness the power of what works in the real world. This webinar is all about the fundamentals of powerful, effective writing. You’ll learn:

How to strip the jargon out of your writing once and for all
How to write in a conversational fashion while still being professional
The power of headlines, leads, quotes, and verbs
Writing for the modern Web
How to “write tight” and respect your readers
How to write for the reader, not the approver