Employee Communications for Today
August 24, 2021
11:00 A.M. EST-3:00 P.M. EST
Virtual
Strategic Planning, Measurement, And Content Creation Best Practices For Your Corporate Communications
In this often sold-out Master Class, Steve and Cindy Crescenzo cover the hottest topics and trends in employee communications. They’ll walk you through dozens of strategies and case studies where you’ll learn:
- How to shift your role from being everyone’s private publisher—a glorified company Kinkos!—to a strategic counselor to internal clients and leadership.
- The most effective way to link your communications to your organization’s strategic goals, while creating targeted, compelling content.
- The latest trends with executive communications and practical advice on how to get your leaders to embrace the new way of communicating.
- How to take those tired, old corporate/organizational stories and flip them upside down—so that people actually pay attention to them.
- How to start using the latest tools available to communicators— including O365, virtual town halls, social media, and multimedia channels.
- How to create a content strategy for the modern audience—including a hybrid workforce, remote employees, and front-line employees who don’t sit at a computer all day.
- How to develop an effective research strategy so you know what works and what doesn’t work.
- How to create a measurement dashboard that helps you see at a glance how your communication efforts are helping achieve your organization’s goals.
- How to create a practical, workable communication plan that will guide all your efforts and evolve with all the changes constantly coming our way.
Handling the Hybrid Workforce
September 21, 2021
1:05 p.m. EST-1:40 p.m. EST
Virtual
What will employees want … and need?
Steve Crescenzo presents this session at the 5th Annual ALI Digital Communication Summit: Employee Engagement Tools & Strategies for a Hybrid Workforce.
A company is only as good as its culture. When a company lacks an inclusive, connected culture, productivity can suffer. With the craziness of the past year, many companies are struggling to connect with employees. What do employees want and need from communications, their managers, and leadership?
This deep dive workshop will cover:
- What kinds of information and stories do employees—both in the workforce and at home—need as they navigate the hybrid workforce?
- What can communications do to hold a fractured culture together—or rebuild it from the ground up if necessary
- How to find and write the kinds of stories that will help people thrive in the “new normal,” . . . whatever that looks like
- How to coach your executives as they navigate the new normal
Measuring Government Communications
September 24, 2021
10:30 a.m. CST-11:15 a.m. CST
Virtual
Cindy Crescenzo teaches this session as part of the ALI Government Internal Communications & Employee Engagement Strategies Conference from June 23-24, 2021.
You don’t always have access to the most new, modern communication tools that have metrics built in, and you don’t always have a team large enough to take the time to carry out extensive audience research. In this practical session packed with ideas and strategies you can use right away, Cindy will show you how to gather the insights that will fuel an effective communication strategy – despite your unique challenges as a government communicator.
Respect Your Readers
September 29, 2021
12:55 p.m. EST-1:40 p.m. EST
Virtual
Lose the jargon and ‘write tight’ for busy people
Steve Crescenzo presents this session at the ALI Storytelling and Writing Best Practices Conference from September 28-29, 2021.
People today have very limited attention spans. That’s why it’s critical to “write tight” and structure information for the online reader, who may even be reading it on their phones.
In this session, you’ll learn how to:
- Respect your readers, “write tight”—and make every word count
- Write for the Modern Web: Mastering the 5-50-5-50 rule
- Layer your online information so readers can decide how much time they want to spend with your content
- Do feature stories online, when nobody has time to read anymore
- Craft the perfect news headline so even if the readers only skim the headline, they still get the most important news
- Boil down hundreds and hundreds of words into a single, solid summary
- Edit yourself and make sure your copy is as tight as can be