August 24, 2021 11:00 A.M. EST-3:00 P.M. EST Virtual
Strategic Planning, Measurement, And Content Creation Best Practices For Your Corporate Communications
In this often sold-out Master Class, Steve and Cindy Crescenzo cover the hottest topics and trends in employee communications. They’ll walk you through dozens of strategies and case studies where you’ll learn:
How to shift your role from being everyone’s private publisher—a glorified company Kinkos!—to a strategic counselor to internal clients and leadership.
The most effective way to link your communications to your organization’s strategic goals, while creating targeted, compelling content.
The latest trends with executive communications and practical advice on how to get your leaders to embrace the new way of communicating.
How to take those tired, old corporate/organizational stories and flip them upside down—so that people actually pay attention to them.
How to start using the latest tools available to communicators— including O365, virtual town halls, social media, and multimedia channels.
How to create a content strategy for the modern audience—including a hybrid workforce, remote employees, and front-line employees who don’t sit at a computer all day.
How to develop an effective research strategy so you know what works and what doesn’t work.
How to create a measurement dashboard that helps you see at a glance how your communication efforts are helping achieve your organization’s goals.
How to create a practical, workable communication plan that will guide all your efforts and evolve with all the changes constantly coming our way.
September 21, 2021 1:05 p.m. EST-1:40 p.m. EST Virtual
What will employees want … and need?
Steve Crescenzo presents this session at the 5th Annual ALI Digital Communication Summit: Employee Engagement Tools & Strategies for a Hybrid Workforce.
A company is only as good as its culture. When a company lacks an inclusive, connected culture, productivity can suffer. With the craziness of the past year, many companies are struggling to connect with employees. What do employees want and need from communications, their managers, and leadership?
This deep dive workshop will cover:
What kinds of information and stories do employees—both in the workforce and at home—need as they navigate the hybrid workforce?
What can communications do to hold a fractured culture together—or rebuild it from the ground up if necessary
How to find and write the kinds of stories that will help people thrive in the “new normal,” . . . whatever that looks like
How to coach your executives as they navigate the new normal
September 24, 2021 10:30 a.m. CST-11:15 a.m. CST Virtual
Cindy Crescenzo teaches this session as part of the ALI Government Internal Communications & Employee Engagement Strategies Conference from June 23-24, 2021.
You don’t always have access to the most new, modern communication tools that have metrics built in, and you don’t always have a team large enough to take the time to carry out extensive audience research. In this practical session packed with ideas and strategies you can use right away, Cindy will show you how to gather the insights that will fuel an effective communication strategy – despite your unique challenges as a government communicator.