I’ll show you my open rates if you show me yours …
How do your email communications measure up? One of the most common questions I get as an employee communications consultant/trainer/speaker is: What is a good open rate for communication e-mails? I have never been able to find that number. And, truth be told, if someone says they have it, I would be skeptical. VERY skeptical. …
With little or no effort, set up a sounding board with employees in every corner of your organization
Most of us don’t have an official ‘headquarters’ anymore. Some have a headquarters but employees now go there in shifts. Other communicators have employee segments who never left and have been coming into work, like always, for the last two years … while another segment of employees stayed at home. With ‘remote’ employees becoming the …
A power-tip to get productive conversations going during your focus groups
As the head of research and measurement for Crescenzo Communications, I’ve led hundreds (maybe thousands?) of employee focus groups, both virtual and in real life. And while every group has its own personality and culture, they all have one thing in common: If you are not careful, they can go awry in a hurry. Namely, …
The Seven Deadly Sins of Employee Communications
This post was written in partnership with Blink, the world’s first enterprise app designed exclusively for frontline workers. How many did you commit this week? We are all sinners. Yes, all of us. When it comes to employee communications, we all sin. In fact, we often commit the same sins on a regular basis. In …
How to create content that’ll (actually) engage frontline workers: my 5 golden rules
This article originally appeared on the Blink Blog. Blink provides mobile solutions for employee communications. Let’s start with the bad news: communicating with frontline workers is fundamentally hard. Why? Because… They often don’t have access to the same technologies that other employees have; They are crazy busy (and so are their managers) They often work …
Managing the Hybrid Workforce: What will employees want and need?
A company is only as good as its culture. When a company lacks an inclusive, connected culture, productivity can suffer. Or as Peter Drucker once said: “Culture eats strategy for breakfast.” Which is a big problem these days. A survey of 127 company leaders by Gartner in June 2020 revealed that 82% of respondents will …
Hybrid workforces are here to stay. Are you and your communication strategy ready?
It’s not as simple as just ‘going back to normal.’ Covid-19 has literally reshaped how we work and the ways we work…for good. Is your communication strategy ready? A survey of 127 company leaders by Gartner in June 2020 revealed that 82% of respondents will let employees work remote for some of the time as …
Covid Reshapes IC: How to Remain Relevant with the New Normal
We had the absolute pleasure talking with Sara Jackson of Internal Comms Pro about the future of internal communications since Covid. We talked about everything under the sun – from how to stay relevant as a communicator to the new trends and pitfalls we’re seeing in internal communications. Here are some highlights: 10:35 – The …
Need a Communication Measurement Strategy? Here’s my advice …
As you know, communication measurement is what I do. One of the most popular questions I get asked from communicators is simply how do you start? I answer this question and address a few of my communication measurement insights in my interview with Kristin Frankiewicz of IABC Catalyst Magazine. Check it out and let me …
Who says measurement has to be boring?
Last Thursday, I had the pleasure to present to over 100 people through our partnership with IABC Chicago about Communication Measurement Dashboard best practices. If you were there, I just wanted to thank all of you for all of your questions during my webinar! I really appreciated your energy and your questions have given me …