Verbs are the engine of strong writing

Someone much smarter than me once said: “Verbs are the engine of strong writing.” Truer words have never been spoken. Or should I say uttered. Or screamed or shouted or declared? But in the corporate writing world, we don’t USE good verbs. We use verbs like “Implement” and “Leverage” and “Optimize” and “Impact.” It doesn’t …

Read more

From Corporate to Creative … how to get there!

For 25 years, I’ve been telling communicators they need to take the “corporate” out of corporate communications, and replace it with “creative.” And where is the most creative stuff happening? In the consumer world. Everything from Artificial intelligence and mobile to gamification and humorous videos. Our job, as communicators, is to make the important interesting. …

Read more

Data Gives You Power

This week’s tip on Low Hanging Fruit: Use data as power to communicate differently. My wife and business partner and MUCH better half, Cindy Crescenzo, is the queen of employee communication measurement. She speaks all over the world on the topic. And her favorite thing to say is: “You never want to walk into a …

Read more

Is it time to retire the term, “Intranet?”

In 1994, I launched a publication called The Intranet Report. It was a print newsletter! Remember those? The publication was all about this weird new “internal World Wide Web” that people were starting to call “Intranets.” I was working as the Editorial Director and VP of New Product Development at Ragan Communications, a publishing/conference company …

Read more

I’ve got all this data, now what?

The good news about being a communicator is that there are so many ways to collect all kinds of data these days. The bad news … if you collect it, you’ve got to do something with it. Often times, we end up with that sinking feeling and we say to ourselves, “What did I just …

Read more