From Writing
Great Writing is built on specificity
Great writing is built on specificity By Steve Crescenzo Organizational leaders love to talk about “the big picture.” They love to talk about “the view from 30,000 feet.” Why? Because that’s where they live. They sit up there on the corporate version of Mount Olympus, and hurl communication thunderbolts down upon the masses in the …
Writing across all media
Imagine for a second that you’re a communicator at a large organization. It’s Tuesday morning, and you’re busy sketching out your plans for the next Town Hall meeting, when the phone rings. It’s the VP of Communications and she has an assignment for you: “We’re giving out this year’s Chairman’s Award,” she says. “Get …
WRW Writing Tip of the Day: Verbs
In this Quick Tip video we’re featuring a writing tip from none other than Write & Rewrite (Steve Crescenzo and Jim Ylisela). Check out what they have to say about using better verbs in our corporate communications.