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Home
Services
Coaching, Consulting, CreativeComm Audits and ResearchCustomized Workshops and WebinarsEditorial Workflow and StructureInternal Brand VoiceIntranet and Channel StrategyLeadership and Manager CommsSpeaking and KeynotesStrategy and PlanningTeam Retreats and Offsites
Events
Contact
Blog
About
Join the Strategy Studio

EDITORIAL INFRASTRUCTURE

Your internal comms team. Organized like an editorial powerhouse.

Create the structure, process, and voice your team needs to go from content chaos to strategic clarity.

Build the structure. Set the standard. Create the system.

Even the most creative communicators need a solid foundation. We help internal communication teams build the structure, workflows, tools, and editorial systems they need to be efficient, consistent, and strategic—without getting buried in the day-to-day.

Whether you’re launching a new team or strengthening an existing one, we’ll help you shift from order takers to strategic counselors.

Building blocks, Photo

Your tools are only as good as the plan behind them.

We’ll help you structure your team like an editorial news desk—customized to your team size, goals, and resources. Then we build the systems and tools that make everything run smoother.


You’ll get:

  • A clear team structure rooted in the newsroom model
  • Defined roles and responsibilities for content flow
  • A practical editorial workflow from intake to publish
  • Ready-to-use message templates for common content types
  • Help selecting and setting up an editorial calendar tool

Editorial Guidelines and Internal Brand Voice

Consistency builds trust. We’ll help you define and document your internal brand voice, tone, and editorial standards—so every piece of content sounds like you (not a patchwork of styles).


Includes:

  • Brand voice definition that reflects your culture
  • Tone flexibility for different channels and topics
  • Editorial guidelines your team will actually use
  • An interactive training workshop to bring your voice to life
A collection of devices such as smart phone, tablet, computer screen, Photo

Channel Strategy

Using your audit data (or helping you gather new insights), we’ll evaluate your current channels—what’s working, what’s not, and what’s missing. Then we’ll define how to use each one on purpose.


We'll help you:

  • Clarify the purpose and audience for each key channel
  • Make quick fixes where you can get immediate wins
  • Get more out of the tech you already have – from O365 Tools to Third-Party Providers
  • Create a smarter plan for long-term channel management

Ready to build a communication team that runs like a newsroom?

These services are perfect for:

  • New teams who need to hit the ground running
  • Communication leaders building (or rebuilding) their function
  • Anyone tired of drowning in requests and ready for a smarter, scalable system

Let's Build Your Team Foundation!