Workshops

Let us energize your communication team! Brush up on the hottest topics in the industry. We can bring any of our workshops to your organization or conference and you can mix and match whatever topics appeal to you most.  Whether it’s one or two hours, a half-day or a full day, we’ll work with you to customize these topics to the needs of your team. We can also customize a series of webinars to create an ongoing training program. Contact us today to talk about your needs!

The Employee Communications Master Class

Integrating new and traditional media to reach, educate, engage and motivate your most important audience: employees.

New media, Web 2.0 (and 3.0!), changing demographics, shifting corporate cultures, global communication challenges, information overload, the constant need for change . . . all of these things are driving a massive shift in how organizations must communicate to their most important audience: employees.

Employees are your customers. They are your communities. They are your ambassadors. They are your shareholders. And with the popularity of social networks, they are also the media.

That’s why it’s absolutely critical that organizations today use all the communication tools at their disposal to reach, engage, entertain, educate and motivate their internal audiences.

We’ll share practical case studies from companies that are using both new and traditional media in creative, effective ways to make a difference inside their organizations.

You’ll learn how to:

  • Incorporate the new tools—social media, multimedia, etc.—with more traditional tools without overloading your employees with too much information.
  • Listen—no, really listen—to your audience . . . and using what you learn to improve your communications vehicles and programs.
  • Take complicated topics—such as a corporate initiative—and bring them to life for employees using creative communication tactics that people can’t ignore.
  • Harness the power of social media and use it to turn your employees into a potent PR force for the organization.
  • Structure your communication efforts so you’ll put the right messages in the right channels—no matter how big or small your department happens to be.
  • Coach your leaders, and help them understand that social media tools are more than just new channels . . . they represent a whole new way to communicate to employees.
  • Cut through the information clutter in your organization so the most important messages get through.