Workshops

Let us energize your communication team! Brush up on the hottest topics in the industry. We can bring any of our workshops to your organization or conference and you can mix and match whatever topics appeal to you most.  Whether it’s one or two hours, a half-day or a full day, we’ll work with you to customize these topics to the needs of your team. We can also customize a series of webinars to create an ongoing training program. Contact us today to talk about your needs!

“Safe” Social Media

How to put Web 2.0 tools to use in your organization . . . without scaring your executives or damaging your brand

As a professional communicator, you realize that your organization needs to start using Social Media tools such as blogs, message boards, social networking, Twitter, interactive video and podcasts. But your executives aren’t sold yet. In fact, they’re scared to death. They’re scared of losing control of their most important messages; they’re scared that employees will waste too much time “playing” with the new channels; they’re scared that Social Media will turn structured corporate communications into utter chaos.

Your job is to convince them otherwise . . . and there’s only one way to do that: You need to prove that the business benefits of Social Media far outweigh whatever risks might be involved in embracing the new tools. We’ll will show you how to do just that.

You’ll learn:

  • “Toe-Dipping Strategies” . . . easy, safe tactics you can do right now to establish a foothold in the social media space and pave the way for more in-depth efforts;
  • How to tie your social media strategy to your communications plan, and then hook both of them to your business objectives, so that executives see the true value of Social Media
  • How to structure your Social Media channels so that you can encourage conversation and dialogue without losing complete control of the conversation
  • How to get the most bang for your multimedia buck—and start using video and audio to augment your Social Media efforts
  • How to build bridges between your internal and external audiences, so that everybody is talking about the messages you are trying to deliver.