Workshops

Let us energize your communication team! Brush up on the hottest topics in the industry. We can bring any of our workshops to your organization or conference and you can mix and match whatever topics appeal to you most.  Whether it’s one or two hours, a half-day or a full day, we’ll work with you to customize these topics to the needs of your team. We can also customize a series of webinars to create an ongoing training program. Contact us today to talk about your needs!

Finding Your Unique “Voice”

Having a unique, distinctive, authentic voice that stands out is critical to drawing an audience . . .especially in social media, but in other channels as well.

In a content saturated world, you need to make sure the words and images you choose will help your content stand out and resonate with your audiences. The days of the one-size-fits-all “corporate voice” are over.

In a world with so many content choices, your communications need to stand out. You must develop a unique voice that distinguishes your blogs and other content from everyone else and grabs the attention of your audiences.

You’ll learn how to:

  • Turn boring, generic corporate copy into captivating content that will grab your audience’s attention
  • Give your corporate content personality and voice—without scaring the people who have to approve it
  • Hit your audiences where they live—by matching your internal content to what they are reading and watching in “the real world;”
  • How to shift gears and use different voices on your blog—without confusing readers or being inconsistent
  • How to write different kinds of blog posts—informative, personal, entertaining, and motivational