The Most Popular Employee Communications Workshop is Now Virtual!

December 2, 2020 • February 11, 2021
May 6, 2021
The ONLY workshop that covers every aspect of employee communications: strategy, planning, tactics, channels, and measurement.

 

“Steve Crescenzo is one of the most entertaining seminar leaders I’ve seen in 30 years of putting on events. Through his nearly outrageous humor and his ideas, he doesn’t just make the audience smarter, he galvanizes it into a communication tribe. With a totally different style, Cindy Crescenzo is a force of nature—warm, engaging and an utter master of her subject matter. Together they turn strangers into colleagues and colleagues into family. It’s really something to see, and be a part of.”
David Murray | Executive Director, Professional Speechwriters Association, Executive Communication Council

You don’t want to miss this!

If you want to improve every aspect of your employee communications, this is the event for you.

We have taught the Master Class to rave reviews to thousands of communicators on five continents and in hundreds of cities. And we are STILL adding new case studies and content. We even added a section on Covid-19 communication best practices!

Join leading employee communication experts Steve and Cindy Crescenzo as they walk you through dozens of strategies, case studies, and interactive exercises. They will cover the hottest topics and trends in employee communications.

You’ll learn:

  • How to shift your role from being everyone’s private publisher—a glorified company Kinkos!—to a strategic counselor to internal clients and leadership.
  • The most effective way to link your communications to your organization’s strategic goals, while creating targeted, compelling content.

There’s more!

You’ll also learn:

  • How to take those tired, old corporate/organizational stories and flip them upside down — so that people actually pay attention to them.
  • How to start using the latest tools available to communicators — including O365, virtual town halls, social media and multimedia channels.
  • How to create a content strategy for the modern audience—including virtual workers, remote employees, and front-line employees who don’t sit at a computer all day.
  • How to develop an effective research strategy so you know what works and what doesn’t work.
  • How to create a measurement dashboard that helps you see at a glance how your communication efforts are helping achieve your organization’s goals.
  • How to create a practical, workable communication plan that will guide all your efforts and evolve with all the changes constantly coming our way.

“The Crescenzos are the perfect mix of reality and results. As an attendee, fellow consultant, and conference planner, I’ve had the pleasure of seeing Steve and Cindy in action. Steve the performer, who makes the mundane so entertaining that time flies…even online. Cindy, who leaves you with practical tips and tools you can use to drive change. It’s never a surprise that Steve and Cindy often get standing-room only attendance and top rating at every event. They’ve been passionate about Internal Communication for the past 25 years I have been in the business and have had a real impact on Internal Communication’s  evolution as a key enabler of organizational success.”   Priya Bates | Inner Strength Communication Inc.

This isn’t your typical, same-old webinar

We didn’t want to just do a “Webinar” version of the Master Class. That’s no fun.

We wanted to take everything we love about our face-to-face seminars—fun exercises, valuable takeaways, dialogue, Q&A, networking and of course the case studies and best practices—and bring it to the virtual world.

We are even going to schedule voluntary, virtual “Happy Hours!” It just wouldn’t be a Crescenzo Communications event without our Happy Hour! We’ll schedule a Zoom cocktail hour with the group to swap stories, network, trade ideas, and commiserate with each other. It’ll be like Group Therapy!
BYOB, unless we can figure out a way to pay for your booze).

The only topic missing from above? WRITING.

Add on our Corporate Writing Master Class and SAVE!

You have three options:

  1. Register only for the Employee Communication Master Class
  2. Register only for the Corporate Writing Master Class.
  3. Register for both at the same time and save! When you add on the Writing Master Class to your Employee Communication Master Class registration, you’ll save $200!

You’ll get FREE stuff too!

Every registrant will receive the following … on us!

  • From Corporate to Creative Writing-Tips E-book
  • Communication Planning Tools
  • Step-by-step Guide to creating a Measurement Dashboard
  • Guaranteed Results Employee Communication Pulse Survey Template
  • Workshop Recording
  • Ability to network with your peers during a special Zoom Happy Hour!

“Before the seminar was even over I had a million ideas. For the first time I’m excited for Monday so I can start working on a new creative communications plan!”  Amanda Laird | CNW Group/Canada Newswire


“I can’t say enough about the Strategy Ladder that was presented. I couldn’t get moving on rolling out an initiative, and it’s exactly what I needed to get started. Thank you!”     Patricia Kelly | Pfizer


“I was able to bring back some great strategies for my group and also have a renewed sense in my ability to perform my own research and question the way we have always done things. Great course!”     Megan Wolfinger | Atalink

The Master Class Schedule: Choose the dates that work best for you!

 

DECEMBER 2020

  • December 2, 2020: Employee Communication Master Class • 1:00 – 3:00 CST
  • December 9, 2020: Corporate Writing Master Class • 1:00 – 3:00 CST

FEBRUARY 2021

  • February 11, 2021: Employee Communication Master Class • 1:00 – 3:00 CST
  • February 18, 2021: Corporate Writing Master Class • 1:00 – 3:00 CST

MAY 2021

  • May 6, 2021: Employee Communication Master Class • 1:00 – 3:00 CST
  • May 13, 2021: Corporate Writing Master Class • 1:00 – 3:00 CST