Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what's working and what's not? Then this seminar is for you!

 The old corporate way of communicating...

Every organization has a Mission Statement, a Vision, and some kind of Core Values. You see them on posters in conference rooms, and occasionally they pop up in a boring PowerPoint slide in a Town Hall meeting. But at most organizations, nobody pays attention to them...

The days when your intranet could be a glorified print publication and one-way news delivery vehicle are over. Internal social media, multimedia, and online collaboration tools are revolutionizing intranets, and if you don’t get on the bandwagon, your intranet will be irrelevant before you know it. In this fun session...

Creating an engaged workforce is a complicated process that involves the entire organization—from leaders and managers to HR and Communications. The question is, where does communications fit in the process? What is our role...

The modern writer has a lot of hats to wear. They still have to write for traditional vehicles, such as print publications, Web sites, and intranets. But they also have to create content for social media vehicles, such as blogs and Twitter. And, if they’re smart, they should also be thinking about writing for multimedia channels such as video and podcasts...

You’d like to do some research and measurement on your various communication channels and tools, but you don’t have time, you don’t have money, and you don’t do “numbers.” Sound familiar? Well, you’re not alone. Too many communicators think they only have two choices...

New media, Web 2.0 (and 3.0!), changing demographics, shifting corporate cultures, global communication challenges, information overload, the constant need for change . . . all of these things are driving a massive shift in how organizations must communicate to their most important...

As social media and other factors chip away at the traditional role of the communicator as “publisher,” organizations are going to take a harder look at just what they’re getting from their communications department . . . and whether or not they need them at all...

Social media such as blogs, podcast, and interactive video are changing the way organizations communicate—and corporate executives need to catch up. The days when an “Executive Letter” on page two of a print publication was all the executive communication you needed to do are over...

Let’s face it: It’s getting harder and harder to capture our audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition . . . these things are making it almost impossible for our key messages...

There’s no reason “corporate” communication has to be dry, boring and repetitive. Even the dullest corporate topics can be brought to life if you pay attention to what writers and producers in the real world do to attract and retain their audiences...

As a professional communicator, you realize that your organization needs to start using Social Media tools such as blogs, message boards, social networking, Twitter, interactive video and podcasts. But your executives aren’t sold yet. In fact, they’re scared to death...

Communicators today have a wide variety of new tools at their disposal—from video and audio to blogs and social networks. But that doesn’t mean the “old” vehicles, such as print, should be tossed on the scrap heap. Smart communicators are using all of the communication...

In a content saturated world, you need to make sure the words and images you choose will help your content stand out and resonate with your audiences. The days of the one-size-fits-all “corporate voice” are over. In a world with so many content choices, your communications...