Customized Training and Speaking Topics
Are you tired of generic, cookie-cutter training sessions and workshops? Don’t have the budget to send you or your team to industry conferences? We’ll create a customized workshop using your materials, directly addressing your challenges, using your content. We’ll energize your team and audiences and focus on the topics you specifically want to cover. The result? Powerful, affordable training that is relevant and hits home.
We can bring any of our workshops to your organization or conference and you can mix and match whatever topics appeal to you most. The quantity, length and timing of the workshops are all customizable as well. Contact us today to talk about your needs!
The Corporate Writing Master Class
Master the writing techniques you need to know to reach, engage, influence and educate your most important audiences.
Intranet Best Practices: Moving from a Static Site to a Thriving Online Community
Today’s intranets need to be more than just one-way news delivery vehicles; they need to be the place where employees gather to share ideas.
The days when your intranet could be a glorified print publication and one-way news delivery vehicle are over. Internal social media, multimedia, and online collaboration tools are revolutionizing intranets, and if you don’t get on the bandwagon, your intranet will be irrelevant before you know it. In this fun session...
The Employee Communication Master Class
Integrating new and traditional media to reach, educate, engage and motivate your most important audience: employees.
New media, Web 2.0 (and 3.0!), changing demographics, shifting corporate cultures, global communication challenges, information overload, the constant need for change . . . all of these things are driving a massive shift in how organizations must communicate to their most important...
Cutting Through the Clutter: Communication Best Practices
Creating communications that people will actually pay attention to . . . and act on!
Let’s face it: It’s getting harder and harder to capture our audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition . . . these things are making it almost impossible for our key messages...
Employee Engagement: The Communicator’s Role
While engagement is a tricky problem that involves the entire organization, communicators can play a critical role in building an engaged workforce.
Creating an engaged workforce is a complicated process that involves the entire organization—from leaders and managers to HR and Communications. The question is, where does communications fit in the process? What is our role...
Writing for Non Writers
Helping managers and subject matter experts embrace the latest corporate writing best practices
The modern writer has a lot of hats to wear. They still have to write for traditional vehicles, such as print publications, Web sites, and intranets. But they also have to create content for social media vehicles, such as blogs and Twitter. And, if they’re smart, they should also be thinking about writing for multimedia channels such as video and podcasts...
Taking the Mystery Out of Measurement
Using focus groups, surveys and executive interviews to improve your communications and move from ‘order taker’ to ‘strategic counselor’
You’d like to do some research and measurement on your various communication channels and tools, but you don’t have time, you don’t have money, and you don’t do “numbers.” Sound familiar? Well, you’re not alone. Too many communicators think they only have two choices...
7 Ways To Make Sure Your Communications Team is Relevant 5 Years From Now
The role of the corporate communicator is changing . . . and if you don’t change with it, you risk becoming irrelevant at your organization.
As social media and other factors chip away at the traditional role of the communicator as “publisher,” organizations are going to take a harder look at just what they’re getting from their communications department . . . and whether or not they need them at all...
Executive Communication Best Practices
Helping today’s leaders communicate with today’s audiences.
Social media such as blogs, podcast, and interactive video are changing the way organizations communicate—and corporate executives need to catch up. The days when an “Executive Letter” on page two of a print publication was all the executive communication you needed to do are over...
Integrating Print and Online
Using new and traditional media to reach, educate, engage, and motivate your most important audiences.
Communicators today have a wide variety of new tools at their disposal—from video and audio to blogs and social networks. But that doesn’t mean the “old” vehicles, such as print, should be tossed on the scrap heap. Smart communicators are using all of the communication...