Workshops

Let us energize your communication team! Brush up on the hottest topics in the industry. We can bring any of our workshops to your organization or conference and you can mix and match whatever topics appeal to you most.  Whether it’s one or two hours, a half-day or a full day, we’ll work with you to customize these topics to the needs of your team. We can also customize a series of webinars to create an ongoing training program. Contact us today to talk about your needs!

Strategic Creative Communications

Use creative tactics and channels to help your organization achieve its strategic goals and objectives.

Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what's working and what's not? Then this seminar is for you!

 The old corporate way of communicating...

From Wallpaper to Wow!

Crafting and communicating Mission/Vision/Values Statements that will help drive employee engagement and shape the corporate culture

Every organization has a Mission Statement, a Vision, and some kind of Core Values. You see them on posters in conference rooms, and occasionally they pop up in a boring PowerPoint slide in a Town Hall meeting. But at most organizations, nobody pays attention to them...

Intranets 3.0: Moving from a Static Site to a Thriving Online Community

Today’s intranets need to be more than just one-way news delivery vehicles; they need to be the place where employees gather to share ideas.

The days when your intranet could be a glorified print publication and one-way news delivery vehicle are over. Internal social media, multimedia, and online collaboration tools are revolutionizing intranets, and if you don’t get on the bandwagon, your intranet will be irrelevant before you know it. In this fun session...

Employee Engagement: The Communicator’s Role

While engagement is a tricky problem that involves the entire organization, communicators can play a critical role in building an engaged workforce.

Creating an engaged workforce is a complicated process that involves the entire organization—from leaders and managers to HR and Communications. The question is, where does communications fit in the process? What is our role...

Writing for Today’s Audiences

How to switch gears and write effectively for print, online content, Web 2.0 vehicles, and multimedia channels.

The modern writer has a lot of hats to wear. They still have to write for traditional vehicles, such as print publications, Web sites, and intranets. But they also have to create content for social media vehicles, such as blogs and Twitter. And, if they’re smart, they should also be thinking about writing for multimedia channels such as video and podcasts...

Taking the Mystery Out of Measurement

Using focus groups, surveys and executive interviews to improve your communications and move from ‘order taker’ to ‘strategic counselor’

You’d like to do some research and measurement on your various communication channels and tools, but you don’t have time, you don’t have money, and you don’t do “numbers.” Sound familiar? Well, you’re not alone. Too many communicators think they only have two choices...

The Employee Communications Master Class

Integrating new and traditional media to reach, educate, engage and motivate your most important audience: employees.

New media, Web 2.0 (and 3.0!), changing demographics, shifting corporate cultures, global communication challenges, information overload, the constant need for change . . . all of these things are driving a massive shift in how organizations must communicate to their most important...

7 Ways To Make Sure Your Communications Team is Relevant 5 Years From Now

The role of the corporate communicator is changing . . . and if you don’t change with it, you risk becoming irrelevant at your organization.

As social media and other factors chip away at the traditional role of the communicator as “publisher,” organizations are going to take a harder look at just what they’re getting from their communications department . . . and whether or not they need them at all...

Executive Communication 2.0

Helping today’s leaders communicate with today’s audiences.

Social media such as blogs, podcast, and interactive video are changing the way organizations communicate—and corporate executives need to catch up. The days when an “Executive Letter” on page two of a print publication was all the executive communication you needed to do are over...

Cutting Through the Clutter

Creating communications that people will actually pay attention to . . . and act on!

Let’s face it: It’s getting harder and harder to capture our audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition . . . these things are making it almost impossible for our key messages...

How to Produce Consumer-Quality Content

Use the same tactics, tricks and practices the “real world” media uses to reach, entertain, engage, inform, and motivate your internal audiences.

There’s no reason “corporate” communication has to be dry, boring and repetitive. Even the dullest corporate topics can be brought to life if you pay attention to what writers and producers in the real world do to attract and retain their audiences...

“Safe” Social Media

How to put Web 2.0 tools to use in your organization . . . without scaring your executives or damaging your brand

As a professional communicator, you realize that your organization needs to start using Social Media tools such as blogs, message boards, social networking, Twitter, interactive video and podcasts. But your executives aren’t sold yet. In fact, they’re scared to death...

Integrating Print and Online

Using new and traditional media to reach, educate, engage, and motivate your most important audiences.

Communicators today have a wide variety of new tools at their disposal—from video and audio to blogs and social networks. But that doesn’t mean the “old” vehicles, such as print, should be tossed on the scrap heap. Smart communicators are using all of the communication...

Finding Your Unique “Voice”

Having a unique, distinctive, authentic voice that stands out is critical to drawing an audience . . .especially in social media, but in other channels as well.

In a content saturated world, you need to make sure the words and images you choose will help your content stand out and resonate with your audiences. The days of the one-size-fits-all “corporate voice” are over. In a world with so many content choices, your communications...