All Events

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Strategic, Creative Corporate Communications

March 31, 2021
11:10 a.m. -11:50 a.m.
Virtual

Steve Crescenzo presents his session at the Advanced Learning Institute
Digital Workplace Summit Conference
March 31-April 1, 2021

Strategic, Creative Corporate Communications
March 31 • 
11:10 a.m. – 11:50 a.m. CST

Using Creative Tactics And Channels To Help Your Organization Achieve Its Strategic Goals And Objectives

The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’ This conference session with Steve Crescenzo will show you how to:

  • Take those tired, old stories and flip them upside down — so that people pay attention to them
  • Make the important interesting
  • Start using the new tools available to communicators — including social media and multimedia channels
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Develop the right research strategy so you know what works and what doesn’t work.
  • Understand the basics of ‘Guerilla Research’ so that you constantly have a read on your audiences’ needs

Register Today

Employee Engagement in Turbulent Times

March 24, 2021 - March 25, 2021
Virtual

Steve Crescenzo presents his session at the Advanced Learning Institute
Storytelling for Internal Communications Conference
March 24-25, 2021

Employee Engagement in Turbulent Times
March 24 • 
1:05-1:55 p.m. CST

Employees today are feeling more disconnected than ever. They are working from home, not seeing their colleagues, and have Zoom and Teams fatigue. This spells opportunity for communicators. We can create content that can drive engagement, reinforce the corporate culture, and connect employees to each other and leaders. This webinar will show you how to do exactly that. You’ll learn:

  • How to use storytelling techniques to connect employees to each other
  • How to find the most important stories in your organization . . . And tell them in compelling fashion
  • How to avoid the “Four Deadly Ps” that kill corporate content
  • How to use tools like empathy maps to tap into employee emotions
  • How to create content that will reinforce the corporate culture . . . Even when so many people are working from home

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Prove Your Worth: Create Measurement Dashboards That Will Blow Leadership Away 

March 18, 2021
1:00 PM
Virtual

Leadership doesn’t care about clicks and opens. One-size-fits all dashboards usually fall flat. Metrics are important, but only represent part of the picture.
If you want to go from being the “company Kinkos” to a strategic counselor, you have to prove that you are changing employee behavior. You need to demonstrate how your communications are helping your organization succeed. This webinar will show you how to create dashboards that let your data tell your story. You’ll learn:
  • How to figure out what you should be measuring and what data you need to pay attention to
  • How to find the right balance between metrics and behavior change
  • How to build “behavior statements” that will be the core of your measurement dashboards
  • How to present your data in a way that tell your story and will blow executives away
  • How to keep your dashboards updated and current

Register Today

Strategic Corporate Communications

February 24, 2021 - February 25, 2021
10:00 AM-12:00 PM
Virtual

Discover Practical Ways To Reach, Engage, Influence, And Educate Your Most Important Audiences

This deep dive session will provide you with tips to develop a strategic communication plan that supports your organizational goals, understand your audience, and create engaging content that is relevant to your audience segments.

Save $150 on your registration! Enter our special speaker discount code: SPK0221 when you register!

Register Today

Employee Engagement in Turbulent Times

February 18, 2021
1:00 PM
Virtual

Employees today are feeling more disconnected than ever. They are working from home, not seeing their colleagues, and have Zoom and Teams fatigue. This spells opportunity for communicators. We can create content that can drive engagement, reinforce the corporate culture, and connect employees to each other and leaders. This webinar will show you how to do exactly that. You’ll learn:
  • How to use storytelling techniques to connect employees to each other
  • How to find the most important stories in your organization . . . And tell them in compelling fashion
  • How to avoid the “Four Deadly Ps” that kill corporate content
  • How to use tools like empathy maps to tap into employee emotions
  • How to create content that will reinforce the corporate culture . . . Even when so many people are working from home

Register Today

Virtual Corporate Writing Master Class

December 09, 2020 - December 09, 2020
1:00 P.M. CST

Take your team’s writing to the next level

In today’s world, you need to master two different kinds of writing:

  1. The short, concise, tight writing best used in our virtual workspace, online news stories, e-mails, bulletins, alerts, and home page copy.
  2. Engaging stories. In order to connect people to your content, you also have to shift gears and be able to tell stories—using words, graphics, multimedia and the latest interview skills and techniques.

Our Virtual Writing Master Class will show you how to do both.

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Employee Communication Master Class

December 02, 2020
1:00 P.M. CST-3:00 P.M. CST

If you want to improve every aspect of your employee communications, this is the event for you.

Join us for the ONLY workshop that covers every aspect of employee communications: strategy, planning, tactics, channels, and measurement. We’ll cover dozens of case studies, best practices and strategies on the latest trends in employee communications that you can put to use right away!

Register Today

Build a Creative Content Strategy . . . From Start to Finish

August 26, 2020 - August 27, 2020
Virtual Event:
August 26: 10:00 a.m. - Noon EST
August 27: 10:00 a.m. - Noon EST

Advanced Learning Institute

Most communicators don’t have a solid content strategy for building out great stories, videos, podcasts, and social media campaigns. Instead, they tend to react to things as they happen. They become the “Company Kinkos!” That leads to a scattershot approach to content, and communicators end up just “checking boxes” and pushing stuff out.

Well . . . that doesn’t work. Not these days, when getting someone’s attention has never been harder. This deep dive Masterclass has been designed to provide you with the opportunity to show you how to:

 

  • Identify the content categories you should be proactively focusing on . . . every quarter
  • Build an editorial plan that keeps you on track . . . and on leadership’s radar
  • Make sure that every major piece of content you create is linked to the organization’s strategic objectives
  • Identify the right channel or channels for a particular piece of content or campaign
  • Ensure that the right messages are going to the right audiences
  • Build content that is strategic, creative, audience-centric, and compelling
  • Measure the success of each piece of major content you create
  • Make the important interesting!
  • Take those boring corporate story and flip them upside down, so employees actually pay attention to them
  • Use the latest tools, such as multimedia and social media, to bring your content to life
  • and more

Register Today

Webinar: Creating Killer Content in a Virtual, Mobile World

June 25, 2020
7:00 a.m. PST / 9:00 a.m. CST / 10:00 a.m. EST
Duration: One hour

Whether people are getting their content from home or at work… or on a laptop, a phone, or a tablet… one thing hasn’t changed: content is king. The best, most modern tools in the world can’t cover up for bad content, lousy corporate writing, boring stories, and copy that isn’t set up for mobile reading. In this fun Webinar, #1-rated speaker and employee communication expert Steve Crescenzo will show you how to tell creative, compelling stories in an increasingly mobile world.

Register Today

Webinar: Build a Creative Internal Content Strategy from Start to Finish

December 04, 2019
1:00 p.m. Central Time-2:15 p.m.

Back by popular demand! Build an internal communication strategy that links everything you do to organizational goals. Build a process that gives you the time you need to think of a creative hook to grab your audience’s attention, build an editorial plan that keeps you on track . . . and on leadership’s radar, and a measurement plan that provides insights you need to feed your plan!

Register Today