All Events

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Employee Communications Master Class

November 15, 2018
9:00 a.m.-4:00 p.m.
Copenhagen, Denmark

Do less and do it better!

We’re bringing our often sold-out workshop to Europe! Energize your internal communications by using creative tactics, channels and measurement strategies to help your organization achieve its strategic goals and objectives.

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Master Your Internal Communication Strategy

October 24, 2018
8:00 a.m.-12:00 p.m.
Toronto, Canada

Steve and Cindy Crescenzo

Use creative tactics, channels and measurement strategies to help transform your corporate content and help your organization achieve its strategic goals and objectives

Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this workshop is for you!

Through dozens of case studies and proven measurement, planning and writing tactics, you’ll walk out of this workshop with ideas, tools and strategies you can put to use right away— no matter the size of your organization or your communication team.

You’ll learn how to:

  • Redefine your role – shift from a communication order taker to a strategic counselor
  • Transform those tired, boring corporate stories into engaging content that motivates and educates your audiences – and use the best channels to reach them
  • Craft a measurement plan that delivers the insights you need to fuel a successful communication plan

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Strategic Internal Communication Conference

October 22, 2018
9:00 a.m. -10:00 a.m.
Toronto, Canada

KEYNOTE: Corporate communications 3.0
Steve Crescenzo
Crescenzo Communications

The role of the corporate communicator is changing . . . don’ risk becoming irrelevant at your organization.

As social media and other factors chip away at the traditional role of the communicator as “publisher,” organizations are going to take a harder look at just what they’re getting from their communicators . . . and whether or not they need them at all.

You’ll learn:

  • What skills and talents you need to start developing nowin order to have a job five years from now;
  • Seven crucial communication roles that will be in demand in the future, no matter what organization you work in;
  • The tools, tactics, talents, and tricks you’ll need to master in order to succeed in the changing communication environment.

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Advance Your Internal Communications Strategy

September 11, 2018
9:00 a.m. -4:00 p.m.
One Market Street, Landmark Building
2nd Floor
San Francisco, CA 94105

Join both Steve and Cindy Crescenzo in their popular full day, information-packed workshop for internal communicators. This workshop will cover everything you need to master internal communications. From employee communications best practices and tactics, to measurement and research, they’ll guide you through latest trends you can apply immediately to your internal communication. You’ll get dramatically better results you can share with management in terms they understand: an improved bottom line.

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Webinar: Build a Creative Internal Content Strategy from Start to Finish

August 09, 2018
1:00 p.m. Central Time-2:15 p.m.

Build an internal communication strategy that links everything you do to organizational goals. Build a process that gives you the time you need to think of a creative hook to grab your audience’s attention, build an editorial plan that keeps you on track . . . and on leadership’s radar, and a measurement plan that provides insights you need to feed your plan!

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Internal Comms Pro Retreat

July 24, 2018
8:00 a.m. -3:00 p.m.
Highlander Event Center
Fort Thomas, KY

Don’t miss this internal communications experience like no other! This retreat is carefully designed for YOU. Unlike any other conference in our industry, the goal is for you to leave with an actual playbook of ideas, checklists, templates and sample internal comms plans that you can use the next day at your organization!
Needless to say, spaces are limited – Registrations are only $50 and include breakfast and lunch.

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Un-Corporate Communications

June 05, 2018
1:00 p.m. -2:00 p.m.
IABC World Conference
Montreal, Canada

Spinning corporate claptrap into killer content

Make the important interesting? Not always easy but it can be done! From development to delivery, your content can shine. In this fun session, Crescenzo Communications and Balihoo Productions join forces to show you how to develop and deliver content that will cut through the clutter and reach, engage, motivate and inform your most important audiences.

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Webinar: From Corporate to Compelling

May 23, 2018
1:00 p.m. Central Time-2:15 p.m.

Proven writing strategies to take corporate content from sterile and boring to engaging and relevant

It’s not easy being an internal communicator. As if the constant demands, deadlines and cumbersome approval processes weren’t enough – we’re dealing with corporate content. Let’s face it, instead of writing about sex, drugs and rock and roll, we’re writing about initiatives, wellness programs and financials.

But, we can’t use that as an excuse to create bad content. We’ve got to find a way to turn our boring corporate content into content that makes our employees sit up and take notice –otherwise we’ll be ignored. In this practical webinar, employee communications and writing expert, Steve Crescenzo, will cover:

  • The fundamentals of good writing—all of which can be applied to anything you write, from e-mails and news stories to white papers and brochures.
  • How to battle the useless corporate jargon that waters down our content
  • How to inject personality and character into your writing — even in the most formal, stuffiest corporate environments
  • How to be a better editor of yourself . . . and others

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Webinar: More Than Metrics

April 12, 2018
1:00 p.m. Central Time-2:15 p.m.

Master your measurement strategy and take your internal communications to the next level

The best communications start with listening. But listening means more than just creating a bunch of surveys or tracking your intranet metrics. You need a measurement strategy that gives you the full picture. Without one, you’ll find yourself churning out a bunch of questions that don’t give you data you can act upon.

In this practical webinar, communication measurement expert Cindy Crescenzo will walk you through everything you need develop a measurement strategy that delivers results. She’ll talk about:

  • The three steps you need to take to craft the perfect internal measurement strategy
  • What every communicator needs to measure to really understand what’s working and what’s not
  • The fundamental piece of information you need in place in order have a successful measurement strategy
  • The three questions you have to ask yourself to make sure your data counts and you can actually do something with it.
  • Dashboard best practices: how are other internal communicators effectively tracking their progress?

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2nd Annual Digital Workplace Summit: Engagement Strategies for Employee Communications

March 27, 2018
Las Vegas Convention Center
3150 Paradise Rd
Las Vegas, NV 89109

Using Creative Tactics and Channels to Help Your Organization Achieve Its Goals

Pre-Conference Workshop
Tuesday, March 27, 2018 • 10:15 a.m. – 12:15 p.m.

Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this interactive workshop is designed for you!

The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’

Dive in with your peers as you design a plan for strategic creative communications, including how to:

  • Take those tired, old stories and flip them upside down — so that people pay attention to them
  • Make the important interesting
  • Start using the new tools available to communicators — including social media and multimedia channels
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Develop the right research strategy so you know what works and what doesn’t work.
  • Understand the basics of ‘Guerilla Research’ so that you constantly have a read on your audiences’ needs

Register Today