All Events

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Virtual Corporate Writing Master Class

December 09, 2020 - December 09, 2020
1:00 P.M. CST

Take your team’s writing to the next level

In today’s world, you need to master two different kinds of writing:

  1. The short, concise, tight writing best used in our virtual workspace, online news stories, e-mails, bulletins, alerts, and home page copy.
  2. Engaging stories. In order to connect people to your content, you also have to shift gears and be able to tell stories—using words, graphics, multimedia and the latest interview skills and techniques.

Our Virtual Writing Master Class will show you how to do both.

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Employee Communication Master Class

December 02, 2020
1:00 P.M. CST-3:00 P.M. CST

If you want to improve every aspect of your employee communications, this is the event for you.

Join us for the ONLY workshop that covers every aspect of employee communications: strategy, planning, tactics, channels, and measurement. We’ll cover dozens of case studies, best practices and strategies on the latest trends in employee communications that you can put to use right away!

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Storytelling for Internal Communications

September 24, 2020 - September 25, 2020
Virtual

Advanced Learning Institute
Hear how leading organizations are staying on top of new internal communications trends in order to ensure that their employees remain productive, engaged, and interested in the role that they play in achieving organizational goals.

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Build a Creative Content Strategy . . . From Start to Finish

August 26, 2020 - August 27, 2020
Virtual Event:
August 26: 10:00 a.m. - Noon EST
August 27: 10:00 a.m. - Noon EST

Advanced Learning Institute

Most communicators don’t have a solid content strategy for building out great stories, videos, podcasts, and social media campaigns. Instead, they tend to react to things as they happen. They become the “Company Kinkos!” That leads to a scattershot approach to content, and communicators end up just “checking boxes” and pushing stuff out.

Well . . . that doesn’t work. Not these days, when getting someone’s attention has never been harder. This deep dive Masterclass has been designed to provide you with the opportunity to show you how to:

 

  • Identify the content categories you should be proactively focusing on . . . every quarter
  • Build an editorial plan that keeps you on track . . . and on leadership’s radar
  • Make sure that every major piece of content you create is linked to the organization’s strategic objectives
  • Identify the right channel or channels for a particular piece of content or campaign
  • Ensure that the right messages are going to the right audiences
  • Build content that is strategic, creative, audience-centric, and compelling
  • Measure the success of each piece of major content you create
  • Make the important interesting!
  • Take those boring corporate story and flip them upside down, so employees actually pay attention to them
  • Use the latest tools, such as multimedia and social media, to bring your content to life
  • and more

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Webinar: Creating Killer Content in a Virtual, Mobile World

June 25, 2020
7:00 a.m. PST / 9:00 a.m. CST / 10:00 a.m. EST
Duration: One hour

Whether people are getting their content from home or at work… or on a laptop, a phone, or a tablet… one thing hasn’t changed: content is king. The best, most modern tools in the world can’t cover up for bad content, lousy corporate writing, boring stories, and copy that isn’t set up for mobile reading. In this fun Webinar, #1-rated speaker and employee communication expert Steve Crescenzo will show you how to tell creative, compelling stories in an increasingly mobile world.

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Webinar: Build a Creative Internal Content Strategy from Start to Finish

December 04, 2019
1:00 p.m. Central Time-2:15 p.m.

Back by popular demand! Build an internal communication strategy that links everything you do to organizational goals. Build a process that gives you the time you need to think of a creative hook to grab your audience’s attention, build an editorial plan that keeps you on track . . . and on leadership’s radar, and a measurement plan that provides insights you need to feed your plan!

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Measurement that Drives your Deskless Employee Communication Strategy

November 13, 2019
1:00 p.m. Central

In this practical webinar, communication measurement expert Cindy Crescenzo, will walk you through everything you need to develop a deskless employee measurement strategy that delivers results and fuels your communication strategy.

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Master the art of corporate storytelling: Showcase employees, share best practices and strengthen the connection to your organization

October 09, 2019
1:00 p.m. Central

In order to truly engage your audiences, you need to bring your stories to life. Even the most dull, boring corporate topics can be transformed into compelling stories. In this webinar, Steve Crescenzo will teach you the techniques and proven strategies to master the art of corporate storytelling.

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Write Tight: Respect your readers and lose the corporate B.S.

September 25, 2019
1:00 p.m. Central

Master the short, concise, tight writing best used for online news stories, mobile, e-mails, bulletins, alerts, and home page copy.

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Employee Communications Master Class

November 15, 2018
9:00 a.m.-4:00 p.m.
Copenhagen, Denmark

Do less and do it better!

We’re bringing our often sold-out workshop to Europe! Energize your internal communications by using creative tactics, channels and measurement strategies to help your organization achieve its strategic goals and objectives.

Register Today