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May 20, 2021
1:00 PM-2:00 PM
Great writing is at the core of everything we do: articles, social media, e-mail, bulletins, even videos. Unfortunately, most “corporate writing” just isn’t good enough. Nobody wants you to “shift their paradigm” or “leverage their core competency.” We need to harness the power of what works in the real world. This webinar is all about the fundamentals of powerful, effective writing. You’ll learn:
March 24, 2021 - March 25, 2021
Steve Crescenzo presents his session at the Advanced Learning Institute
Storytelling for Internal Communications Conference
March 24-25, 2021
Employee Engagement in Turbulent Times
March 24 • 1:05-1:55 p.m. CST
Employees today are feeling more disconnected than ever. They are working from home, not seeing their colleagues, and have Zoom and Teams fatigue. This spells opportunity for communicators. We can create content that can drive engagement, reinforce the corporate culture, and connect employees to each other and leaders. This webinar will show you how to do exactly that. You’ll learn:
March 18, 2021
February 24, 2021 - February 25, 2021
10:00 AM-12:00 PM
Discover Practical Ways To Reach, Engage, Influence, And Educate Your Most Important Audiences
This deep dive session will provide you with tips to develop a strategic communication plan that supports your organizational goals, understand your audience, and create engaging content that is relevant to your audience segments.
Save $150 on your registration! Enter our special speaker discount code: SPK0221 when you register!
February 18, 2021
December 09, 2020 - December 09, 2020
1:00 P.M. CST
In today’s world, you need to master two different kinds of writing:
Our Virtual Writing Master Class will show you how to do both.
December 02, 2020
1:00 P.M. CST-3:00 P.M. CST
Join us for the ONLY workshop that covers every aspect of employee communications: strategy, planning, tactics, channels, and measurement. We’ll cover dozens of case studies, best practices and strategies on the latest trends in employee communications that you can put to use right away!
August 26, 2020 - August 27, 2020
August 26: 10:00 a.m. - Noon EST
August 27: 10:00 a.m. - Noon EST
Advanced Learning Institute
Most communicators don’t have a solid content strategy for building out great stories, videos, podcasts, and social media campaigns. Instead, they tend to react to things as they happen. They become the “Company Kinkos!” That leads to a scattershot approach to content, and communicators end up just “checking boxes” and pushing stuff out.
Well . . . that doesn’t work. Not these days, when getting someone’s attention has never been harder. This deep dive Masterclass has been designed to provide you with the opportunity to show you how to:
June 25, 2020
7:00 a.m. PST / 9:00 a.m. CST / 10:00 a.m. EST
Duration: One hour
Whether people are getting their content from home or at work… or on a laptop, a phone, or a tablet… one thing hasn’t changed: content is king. The best, most modern tools in the world can’t cover up for bad content, lousy corporate writing, boring stories, and copy that isn’t set up for mobile reading. In this fun Webinar, #1-rated speaker and employee communication expert Steve Crescenzo will show you how to tell creative, compelling stories in an increasingly mobile world.
December 04, 2019
1:00 p.m. Central Time-2:15 p.m.
Back by popular demand! Build an internal communication strategy that links everything you do to organizational goals. Build a process that gives you the time you need to think of a creative hook to grab your audience’s attention, build an editorial plan that keeps you on track . . . and on leadership’s radar, and a measurement plan that provides insights you need to feed your plan!