All Events

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Extreme communicator makeover: Use research and measurement to transform your job from order taker to strategic counselor

May 02, 2017
3:00 p.m.-4:00 p.m.
The Johns Hopkins Hospital
1800 Orleans St.
Baltimore, MD 21287

Measurement and research not only improves the quality of your communications content and channels, it also gives you the information you need to try new things, be more strategic, make the important interesting, and do less and do it better. In this practical session, noted communication measurement expert Cindy Crescenzo will show you how to work with your internal clients more effectively so they see you and your abilities in a whole new light.

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Write for today’s audiences: How to switch gears to write effectively for print, online content, social media, and multimedia channels

March 27, 2017
3:00 p.m. -4:30 p.m.
Ragan Communications Social Media Conference for
PR, Marketing and Corporate Communicators
Disney World
Orlando, FL

Modern writers wear a lot of hats. They still have to write for traditional print publications, websites and intranets. But they also must create content for social media: blogs, Facebook and Twitter. And, if they’re smart, they should also think about writing for multimedia channels: video and podcasts. In this session, Steve Crescenzo will show you how to shift gears and change your writing style when you move between blogs, traditional stories, podcasts, print writing and writing for the web.

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Take the mystery out of measurement: How to do a communications audit from A-Z

March 08, 2017
12:30 p.m. -2:30 p.m.
Ragan Communications Internal Communications Best Practices Conference
Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611

No communications plan is perfect. Nothing works all the time. That’s why it’s crucial that communicators find out what works and what doesn’t. Want to change behavior? Are you hitting your goals? Do your communication channels work? Join Cindy Crescenzo of Crescenzo Communications to learn how to put together a strategic communication plan that is agile, effective and gets results.

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Internal Communications Master Class

February 16, 2017
9:00 a.m. -4:00 p.m.
Volume PR
6312 South Fiddlers Green Circle, 118E (Workshop) 400N (Reception)
Greenwood Village, Colorado 80111

Join both Steve and Cindy Crescenzo in their popular full day, information-packed workshop for internal communicators. From employee communications best practices and tactics, to measurement and research, they’ll guide you through latest trends you can apply immediately to your internal communication. You’ll get dramatically better results you can share with management in terms they understand: an improved bottom line.

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Internal Communications Master Class

January 30, 2017
9:00 a.m. -4:00 p.m.
Legacy Emanuel Medical Center
Lorenzen Conference Center
2801 N. Gantenbein
Portland, OR 97211


Join both Steve and Cindy Crescenzo in their popular full day, information-packed workshop for internal communicators. From employee communications best practices and tactics, to measurement and research, they’ll guide you through latest trends you can apply immediately to your internal communication. You’ll get dramatically better results you can share with management in terms they understand: an improved bottom line.

Register Today

From Insights to Action: Find data to fuel your plan and tell your story

July 13, 2016
1:45 p.m. -2:30 p.m.
Integrated Marketing Summit
SWIFT OFFICE
7 Times Square
46th Floor
New York, NY 10036

Knowing what data to pay attention to and how to translate your findings mean the difference between success and failure. In this practical session, communication expert Cindy Crescenzo will show you the best practices in transforming your data into an actionable plan. You’ll learn:

  • How to cut through the clutter and identify the data that will be most valuable
  • The power of numbers—how your findings should shape your plan
  • Survey findings, focus group insights and metrics: How to make all data work together so you can do something with the data you get back
  • How to report and communicate your findings in a meaningful way
  • How to gain confidence and clarity in your data

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When worlds collide: Tap your internal audience to tell your best stories to the world

June 05, 2016 - June 08, 2016
TBD
IABC World Conference
Hilton New Orleans Riverside
Two Poydras
New Orleans, Louisiana, 70140
USA

Employees can be your best ambassadors . . . or your worst PR nightmare. Smart communicators get employees to tell their organization’s best stories to the community, to customers, to potential hires . . . and even to the media. As the wall between internal and external communications crumbles, communicators must take advantage of this opportunity.

In this fun session, noted communication expert Steve Crescenzo will show you how to:

  • Be a talent scout: Find the people in your organization who best represent the company to external audiences
  • Identify the right tools and channels to build bridges between internal and external audiences—including social media, video, and podcasts
  • Get executives to buy letting the employees closest to the work tell their stories
  • Dig out the stories—written and visual—that tell the most about your company’s culture
  • Turn your mission, vision and values from a boring poster or PowerPoint slide into stories that grab external audiences’ attention

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So You’ve Mastered Measurement … Now What?

May 18, 2016
4:00 p.m.-5:00 p.m.
Internal Communications Measurement Summit
Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611

Steve closes out the internal communications measurement summit with this fun, practical keynote. You’ll learn how to:

  • Convince even the most “old school” executives to let you try new, creative methods communicating with your audiences
  • Master the latest communication tools and channels—such as social media and multimedia—and put them to work for you
  • Cut through the clutter with strategic communications that truly do change behavior
  • Dig out and tell your organization’s most important stories—through the experiences of the people “closest to the work”

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The Communications Audit: Do I really need one?

May 17, 2016
9:00 a.m. -4:00 p.m.
Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611

In this all-day workshop, veteran communications consultant Jim Ylisela and measurement expert Cindy Crescenzo will take you through the audit process from concept to follow-up. You’ll learn:

  • The best time to conduct an audit
  • The skills you need to conduct a full-scale audit
  • How to set your audit up for success
  • Build a survey that delivers the quantitative data you can put to use
  • Hold insightful focus groups that delivers the ‘why’ behind the numbers
  • Conduct leadership interviews that help you link your communications to your organization’s goals
  • Analyze your findings and translate them into real communications change

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Employee Engagement: The Communicator’s Role

March 15, 2016
1:00 p.m. Central-2:00 p.m. Central
Webinar

Engaging employees is a complicated process . . . but communicators can play a critical role in making it happen

Creating an engaged workforce is a complicated process that involves the entire organization—from leaders and managers to HR and Communications. The question is, where does communications fit in the process? What is our role? What can we do to drive employee engagement? In this practical one-hour webinar, Steve Crescenzo will show you:

  • How to use your existing communications channels to reach, motivate, and engage your workforce
  • How to tap into the power of the latest communications tools—including social media and multimedia—to drive employee engagement
  • How to help coach your leaders so that they are helping the engagement effort, rather than hurting it
  • Five things you can do that will help employees feel like “owners” of the company
  • How to involve employees themselves in the engagement process—through the use of your communication channels.

Register Today