All Events

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Advance Your Internal Communications Strategy

September 11, 2018
9:00 a.m. -4:00 p.m.
Autodesk
One Market Street, Landmark Building
2nd Floor
San Francisco, CA 94105

Join both Steve and Cindy Crescenzo in their popular full day, information-packed workshop for internal communicators. This workshop will cover everything you need to master internal communications. From employee communications best practices and tactics, to measurement and research, they’ll guide you through latest trends you can apply immediately to your internal communication. You’ll get dramatically better results you can share with management in terms they understand: an improved bottom line.

Register Today

Un-Corporate Communications

June 05, 2018
1:00 p.m. -2:00 p.m.
IABC World Conference
Montreal, Canada

Spinning corporate claptrap into killer content

Make the important interesting? Not always easy but it can be done! From development to delivery, your content can shine. In this fun session, Crescenzo Communications and Balihoo Productions join forces to show you how to develop and deliver content that will cut through the clutter and reach, engage, motivate and inform your most important audiences.

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Webinar: From Corporate to Compelling

May 23, 2018
1:00 p.m. Central Time-2:15 p.m.

Proven writing strategies to take corporate content from sterile and boring to engaging and relevant

It’s not easy being an internal communicator. As if the constant demands, deadlines and cumbersome approval processes weren’t enough – we’re dealing with corporate content. Let’s face it, instead of writing about sex, drugs and rock and roll, we’re writing about initiatives, wellness programs and financials.

But, we can’t use that as an excuse to create bad content. We’ve got to find a way to turn our boring corporate content into content that makes our employees sit up and take notice –otherwise we’ll be ignored. In this practical webinar, employee communications and writing expert, Steve Crescenzo, will cover:

  • The fundamentals of good writing—all of which can be applied to anything you write, from e-mails and news stories to white papers and brochures.
  • How to battle the useless corporate jargon that waters down our content
  • How to inject personality and character into your writing — even in the most formal, stuffiest corporate environments
  • How to be a better editor of yourself . . . and others

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Webinar: More Than Metrics

April 12, 2018
1:00 p.m. Central Time-2:15 p.m.

Master your measurement strategy and take your internal communications to the next level

The best communications start with listening. But listening means more than just creating a bunch of surveys or tracking your intranet metrics. You need a measurement strategy that gives you the full picture. Without one, you’ll find yourself churning out a bunch of questions that don’t give you data you can act upon.

In this practical webinar, communication measurement expert Cindy Crescenzo will walk you through everything you need develop a measurement strategy that delivers results. She’ll talk about:

  • The three steps you need to take to craft the perfect internal measurement strategy
  • What every communicator needs to measure to really understand what’s working and what’s not
  • The fundamental piece of information you need in place in order have a successful measurement strategy
  • The three questions you have to ask yourself to make sure your data counts and you can actually do something with it.
  • Dashboard best practices: how are other internal communicators effectively tracking their progress?

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2nd Annual Digital Workplace Summit: Engagement Strategies for Employee Communications

March 27, 2018
10:15-12:15
Las Vegas Convention Center
3150 Paradise Rd
Las Vegas, NV 89109

Using Creative Tactics and Channels to Help Your Organization Achieve Its Goals

Pre-Conference Workshop
Tuesday, March 27, 2018 • 10:15 a.m. – 12:15 p.m.

Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this interactive workshop is designed for you!

The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’

Dive in with your peers as you design a plan for strategic creative communications, including how to:

  • Take those tired, old stories and flip them upside down — so that people pay attention to them
  • Make the important interesting
  • Start using the new tools available to communicators — including social media and multimedia channels
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Develop the right research strategy so you know what works and what doesn’t work.
  • Understand the basics of ‘Guerilla Research’ so that you constantly have a read on your audiences’ needs

Register Today

Webinar: Mastering Corporate Storytelling

March 15, 2018
1:00 p.m. Central Time-2:15 p.m.

Use modern-day techniques and tools to tell your organization’s most important stories

Social and multimedia tools are changing the way organizations communicate—internally and externally. And you cannot afford to be behind this curve. In the age of social communication tools, every organization is a publisher, which is leading to more and more content. If you want information to cut through the clutter, it has to be not just good, but great. Whether you are communicating internally or externally, in this session communications expert Steve Crescenzo will show you:

  • How to find, write and tell the kinds of stories that will enhance your organization’s image both internally and externally
  • How to take the same content and make it work in different social media platforms
  • How to use social media channels to tell the kinds of stories that will build community
  • How to set your organization up as an industry expert using the latest social media channels

Register Today

5th Annual Strategic Internal Communications

January 30, 2018
1:45-3:45
Hyatt Regency San Francisco
5 Embarcadero Center
San Francisco, CA 94111

Using Creative Tactics and Channels to Help Your Organization Achieve Its Goals

Pre-Conference Workshop
Tuesday, January 30, 2018 • 1:45 p.m. – 3:45 p.m.

Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this interactive workshop is designed for you!

The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’

Dive in with your peers as you design a plan for strategic creative communications, including how to:

  • Take those tired, old stories and flip them upside down — so that people pay attention to them
  • Make the important interesting
  • Start using the new tools available to communicators — including social media and multimedia channels
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Develop the right research strategy so you know what works and what doesn’t work.
  • Understand the basics of ‘Guerilla Research’ so that you constantly have a read on your audiences’ needs

Register Today

Extreme communicator makeover: Use research and measurement to transform your job from order taker to strategic counselor

May 02, 2017
3:00 p.m.-4:00 p.m.
The Johns Hopkins Hospital
1800 Orleans St.
Baltimore, MD 21287

Measurement and research not only improves the quality of your communications content and channels, it also gives you the information you need to try new things, be more strategic, make the important interesting, and do less and do it better. In this practical session, noted communication measurement expert Cindy Crescenzo will show you how to work with your internal clients more effectively so they see you and your abilities in a whole new light.

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Write for today’s audiences: How to switch gears to write effectively for print, online content, social media, and multimedia channels

March 27, 2017
3:00 p.m. -4:30 p.m.
Ragan Communications Social Media Conference for
PR, Marketing and Corporate Communicators
Disney World
Orlando, FL

Modern writers wear a lot of hats. They still have to write for traditional print publications, websites and intranets. But they also must create content for social media: blogs, Facebook and Twitter. And, if they’re smart, they should also think about writing for multimedia channels: video and podcasts. In this session, Steve Crescenzo will show you how to shift gears and change your writing style when you move between blogs, traditional stories, podcasts, print writing and writing for the web.

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Take the mystery out of measurement: How to do a communications audit from A-Z

March 08, 2017
12:30 p.m. -2:30 p.m.
Ragan Communications Internal Communications Best Practices Conference
Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611

No communications plan is perfect. Nothing works all the time. That’s why it’s crucial that communicators find out what works and what doesn’t. Want to change behavior? Are you hitting your goals? Do your communication channels work? Join Cindy Crescenzo of Crescenzo Communications to learn how to put together a strategic communication plan that is agile, effective and gets results.

Register Today