All Events

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Measuring Government Communications

September 24, 2021
10:30 a.m. CST-11:15 a.m. CST
Virtual

Cindy Crescenzo teaches this session as part of the ALI Government Internal Communications & Employee Engagement Strategies Conference from June 23-24, 2021.

You don’t always have access to the most new, modern communication tools that have metrics built in, and you don’t always have a team large enough to take the time to carry out extensive audience research. In this practical session packed with ideas and strategies you can use right away, Cindy will show you how to gather the insights that will fuel an effective communication strategy – despite your unique challenges as a government communicator. 

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Executive Communications After Covid: Embrace the New Reality

July 27, 2021
11:00 a.m. -12:00 p.m.
Virtual

Steve Crescenzo presents this session as part of the ALI 8th Annual Strategic Internal Communications Conference from July 27-29, 2021.

The pandemic has reshaped how companies, and their leaders, communicate. As one CEO said: “I think this has changed things forever. I don’t think there is any going back.” Today’s leaders are embracing a new way of communicating: more relaxed, transparent, and non-corporate. BUT .  .  .. they need our help. Professional communicators need to step up and be advisors, coaches, and partners with company leadership. This session will show you how.

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Move Beyond Metrics and Measure What’s Important: Behavior

June 30, 2021
7:30 p.m. -7:50 p.m.
Virtual

Cindy Crescenzo is presenting this as a conference session at the IABC World Conference from June 28-30, 2021.

It IS about time! We’ve finally got a seat at the table, and we’ve got to keep it!   But, that’s not going to happen if all we’re reporting are clicks and views. We need to know how to ask the right questions and use the right tools to report the single most important measure in communications: behavior. This session will bring the latest communication measurement best-practices to life through case studies and proven strategies and show you how to measure beyond metrics.

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Respect Your Employees: Write for the reader, not the approver!

May 20, 2021
1:00 PM-2:00 PM
Virtual

Great writing is at the core of everything we do: articles, social media, e-mail, bulletins, even videos. Unfortunately, most “corporate writing” just isn’t good enough. Nobody wants you to “shift their paradigm” or “leverage their core competency.” We need to harness the power of what works in the real world. This webinar is all about the fundamentals of powerful, effective writing. You’ll learn:

  • How to strip the jargon out of your writing once and for all
  • How to write in a conversational fashion while still being professional
  • The power of headlines, leads, quotes, and verbs
  • Writing for the modern Web
  • How to “write tight” and respect your readers
  • How to write for the reader, not the approver

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Employee Engagement: The Communicator’s Role

April 21, 2021
11:40 a.m. -12:25 p.m.
Virtual

Steve Crescenzo presents his session at the Advanced Learning Institute
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees Conference
April 21- April 22, 2021

Employee Engagement: The Communicator’s Role
April 21 • 
11:40 a.m. – 12:25 p.m. CST

Engaging employees is a complicated process . . . but communicators can play a critical role in making it happen

Creating an engaged workforce is a complicated process that involves the entire organization—from leaders and managers to HR and Communications. The question is, where does communications fit in the process? What is our role? What can we do to drive employee engagement?

In this session, Steve Crescenzo will show you:

  • How to use your existing communications channels to reach, motivate and engage your workforce
  • How to tap into the power of the latest communication tools – including social media and multimedia – to drive employee engagement
  • How to help coach your leaders so that they are helping the engagement effort, rather than hurting it
  • Five things you can do that will help employees feel like “owners” of the company
  • How to involve employees themselves in the engagement process – through the use of your communication channels.

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Strategic, Creative Corporate Communications

March 31, 2021
11:10 a.m. -11:50 a.m.
Virtual

Steve Crescenzo presents his session at the Advanced Learning Institute
Digital Workplace Summit Conference
March 31-April 1, 2021

Strategic, Creative Corporate Communications
March 31 • 
11:10 a.m. – 11:50 a.m. CST

Using Creative Tactics And Channels To Help Your Organization Achieve Its Strategic Goals And Objectives

The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’ This conference session with Steve Crescenzo will show you how to:

  • Take those tired, old stories and flip them upside down — so that people pay attention to them
  • Make the important interesting
  • Start using the new tools available to communicators — including social media and multimedia channels
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Develop the right research strategy so you know what works and what doesn’t work.
  • Understand the basics of ‘Guerilla Research’ so that you constantly have a read on your audiences’ needs

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Employee Engagement in Turbulent Times

March 24, 2021 - March 25, 2021
Virtual

Steve Crescenzo presents his session at the Advanced Learning Institute
Storytelling for Internal Communications Conference
March 24-25, 2021

Employee Engagement in Turbulent Times
March 24 • 
1:05-1:55 p.m. CST

Employees today are feeling more disconnected than ever. They are working from home, not seeing their colleagues, and have Zoom and Teams fatigue. This spells opportunity for communicators. We can create content that can drive engagement, reinforce the corporate culture, and connect employees to each other and leaders. This webinar will show you how to do exactly that. You’ll learn:

  • How to use storytelling techniques to connect employees to each other
  • How to find the most important stories in your organization . . . And tell them in compelling fashion
  • How to avoid the “Four Deadly Ps” that kill corporate content
  • How to use tools like empathy maps to tap into employee emotions
  • How to create content that will reinforce the corporate culture . . . Even when so many people are working from home

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Prove Your Worth: Create Measurement Dashboards That Will Blow Leadership Away 

March 18, 2021
1:00 PM
Virtual

Leadership doesn’t care about clicks and opens. One-size-fits all dashboards usually fall flat. Metrics are important, but only represent part of the picture.
If you want to go from being the “company Kinkos” to a strategic counselor, you have to prove that you are changing employee behavior. You need to demonstrate how your communications are helping your organization succeed. This webinar will show you how to create dashboards that let your data tell your story. You’ll learn:
  • How to figure out what you should be measuring and what data you need to pay attention to
  • How to find the right balance between metrics and behavior change
  • How to build “behavior statements” that will be the core of your measurement dashboards
  • How to present your data in a way that tell your story and will blow executives away
  • How to keep your dashboards updated and current

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Strategic Corporate Communications

February 24, 2021 - February 25, 2021
10:00 AM-12:00 PM
Virtual

Discover Practical Ways To Reach, Engage, Influence, And Educate Your Most Important Audiences

This deep dive session will provide you with tips to develop a strategic communication plan that supports your organizational goals, understand your audience, and create engaging content that is relevant to your audience segments.

Save $150 on your registration! Enter our special speaker discount code: SPK0221 when you register!

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Employee Engagement in Turbulent Times

February 18, 2021
1:00 PM
Virtual

Employees today are feeling more disconnected than ever. They are working from home, not seeing their colleagues, and have Zoom and Teams fatigue. This spells opportunity for communicators. We can create content that can drive engagement, reinforce the corporate culture, and connect employees to each other and leaders. This webinar will show you how to do exactly that. You’ll learn:
  • How to use storytelling techniques to connect employees to each other
  • How to find the most important stories in your organization . . . And tell them in compelling fashion
  • How to avoid the “Four Deadly Ps” that kill corporate content
  • How to use tools like empathy maps to tap into employee emotions
  • How to create content that will reinforce the corporate culture . . . Even when so many people are working from home

Register Today