All Events

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Employee Communication Master Class

June 08, 2022 - June 09, 2022
10:00 A.M. CST-1:30 P.M. CST
This virtual workshop is held over two days:
June 8, 2022: 10am - 1:30 pm CST
June 9, 2022: 10 am - 1:30 pm CST

Refresh, Rethink and Re-energize your Employee Communication Strategy!

We’ve been teaching our Employee Communication Master Class for 20 years. And it changes constantly, based on what is happening in the industry. But we have never seen changes like we have seen in the past two years. In many ways, the industry and our profession have been reshaped. 

Roles have changed. Organizations need communications more than ever. Leaders need our coaching. Technology has never been more important. People are spread out. New standards have been set. Corporate cultures are in a state of flux.

We’ve recreated our Master Class to address these new challenges. You’ll actually start building your strategy in class and  leave with the outline, skills and tools to build a communication strategy that is reflective of these crazy times…and delivers results.

Please join us to share your knowledge and hear the latest case studies, strategies and best practices in employee communication!

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The Seven Deadly Sins of Employee Communications

May 17, 2022
1:00 p.m. CST-2:00 p.m. CST
Free Webinar!

Everybody makes mistakes. And employee communicators are no different. 

But, in our 25 years of training and consulting in employee communications, we see people making the SAME mistakes. Over and over again.

To address the problem, I recently wrote a blog, The Seven Deadly Sins of Employee CommunicationIt was really well received . . . so much so, in fact, that we are turning it into a FREE Webinar. That way, we can not only talk about the Seven Deadly Sins, but also offer real-life solutions on how to avoid them, including case studies, best practices, and examples from your colleagues around the world.

Oh, and did we mention that is FREE? This isn’t about making money. It’s about sharing knowledge in the employee communication industry. Sign up and join the fun. Bring your team and make a virtual party out of it. We’re going to have some fun and learn a ton. You can sign up here, and also read the blog to get a taste of what we will be covering!

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Communication Playbook

April 28, 2022
10:00 A.M. CST-1:00 P.M. CST

Reset your strategy, editorial process and comm team!

Covid has reshaped business, and employee communications, forever. And you need to adapt. It’s time to toss the old Communication Playbook and write a new one. But you can’t do that until you do your research. We can help.

What worked during Covid that we should keep doing? What should be retired? What is missing? What channels will be the most effective going forward? What do our leaders need from us now? How is the hybrid workforce different than a “normal” one? What should your editorial structure and strategy look like now . . . and two years from now?

In this jam-packed three-hour workshop, we’ll take a deep dive into proven communication research strategies such as focus groups, executive and one-on-one interviews, editorial analysis, surveys and other research tricks to help you get answers to these questions and more!

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Back to Basics: Business Writing Fundamentals

April 14, 2022
1:00 p.m. CST-2:00 p.m. CST

When it comes to business writing, every once in a while it’s important to get back to the basics. Most communicators know the fundamentals of good writing. But, toiling in the corporate environment can saddle you with some bad habits.

That’s why we are offering, our FREE workshop: Business Writing Fundamentals.It’s a refresh. A recharge. A chance to remember what works and what doesn’t. Some of the topics include:

  • Eliminating jargon. Everyone says it . . . but how do we actually do it?
  • The power of verbs! Eight million verbs out there to use, and we settle on “leverage,” “implement,” and “optimize.” We can do better, and bring our writing to life!
  • Eliminating the passive voice. Yes, we all know this. So why do we see so much passive construction in organizational writing? We think we know . . . and we know we can fix it.

There’s a lot more in the workshop, but you get the idea. And don’t come to the webinar alone! Since it’s FREE, invite your internal clients! Bring your managers, your content contributors … anyone who contributes content to communications!

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A Look Ahead, Communications in 2022

November 18, 2021 - November 18, 2021
Noon-1 p.m.

This event is being presented as part of our sponsorship with IABC Chicago

We’ll talk about what we see as the communication trends in 2022 … but we also want to hear from you! What’s on your mind? Executive communications? Measurement? Hybrid Workforce? Offline Employees? Anything goes!

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Executive Communications After Covid: Embrace the New Reality

November 16, 2021
12:35 p.m. EST-1:20 p.m. EST

Steve Crescenzo presents this session as part of the ALI 3rd Annual Executive Communications Best Practices Conference on November 16, 2021.

The pandemic has reshaped how companies, and their leaders, communicate. As one CEO said: “I think this has changed things forever. I don’t think there is any going back.” Today’s leaders are embracing a new way of communicating: more relaxed, transparent, and non-corporate. BUT .  .  .. they need our help. Professional communicators need to step up and be advisors, coaches, and partners with company leadership. This session will show you how.

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Handling the Hybrid Workforce

October 22, 2021
2:00 EST-2:40 EST

What will employees want or need?

Steve is presenting this session as part of the 2021 IABC Heritage Region Conference

A company is only as good as it’s culture. When a company lacks an inclusive, connected culture, it lacks productivity. This session will help you identify the kinds of information and stories employees need as they navigate the hybrid workforce, how  communications can hold a fractured culture together—or rebuild it from the ground up if necessary, and more!

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Bring Your Data to Life with Powerful Dashboards

October 22, 2021
3:30 EST-4:10 EST

Cindy Crescenzo presents this session as part of the IABC Heritage Region 2021 Conference.

Metrics are important, but only represent part of the picture.

If you want to go from being the “company Kinkos” to a strategic counselor, you have to prove that you are changing employee behavior. You need to demonstrate how your communications are helping your organization succeed.

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Respect Your Readers

September 29, 2021
12:55 p.m. EST-1:40 p.m. EST

Lose the jargon and ‘write tight’ for busy people

Steve Crescenzo presents this session at the ALI Storytelling and Writing Best Practices Conference from September 28-29, 2021.

People today have very limited attention spans. That’s why it’s critical to “write tight” and structure information for the online reader, who may even be reading it on their phones.

In this session, you’ll learn how to:

  • Respect your readers, “write tight”—and make every word count
  • Write for the Modern Web: Mastering the 5-50-5-50 rule
  • Layer your online information so readers can decide how much time they want to spend with your content
  • Do feature stories online, when nobody has time to read anymore
  • Craft the perfect news headline so even if the readers only skim the headline, they still get the most important news
  • Boil down hundreds and hundreds of words into a single, solid summary
  • Edit yourself and make sure your copy is as tight as can be

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Measuring Government Communications

September 24, 2021
10:30 a.m. CST-11:15 a.m. CST

Cindy Crescenzo teaches this session as part of the ALI Government Internal Communications & Employee Engagement Strategies Conference from June 23-24, 2021.

You don’t always have access to the most new, modern communication tools that have metrics built in, and you don’t always have a team large enough to take the time to carry out extensive audience research. In this practical session packed with ideas and strategies you can use right away, Cindy will show you how to gather the insights that will fuel an effective communication strategy – despite your unique challenges as a government communicator. 

Register Today