All Events

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Webinar: Build a Creative Internal Content Strategy from Start to Finish

December 04, 2019
1:00 p.m. Central Time-2:15 p.m.

Back by popular demand! Build an internal communication strategy that links everything you do to organizational goals. Build a process that gives you the time you need to think of a creative hook to grab your audience’s attention, build an editorial plan that keeps you on track . . . and on leadership’s radar, and a measurement plan that provides insights you need to feed your plan!

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Measurement that Drives your Deskless Employee Communication Strategy

November 13, 2019
1:00 p.m. Central

In this practical webinar, communication measurement expert Cindy Crescenzo, will walk you through everything you need to develop a deskless employee measurement strategy that delivers results and fuels your communication strategy.

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Master the art of corporate storytelling: Showcase employees, share best practices and strengthen the connection to your organization

October 09, 2019
1:00 p.m. Central

In order to truly engage your audiences, you need to bring your stories to life. Even the most dull, boring corporate topics can be transformed into compelling stories. In this webinar, Steve Crescenzo will teach you the techniques and proven strategies to master the art of corporate storytelling.

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Write Tight: Respect your readers and lose the corporate B.S.

September 25, 2019
1:00 p.m. Central

Master the short, concise, tight writing best used for online news stories, mobile, e-mails, bulletins, alerts, and home page copy.

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Employee Communications Master Class

November 15, 2018
9:00 a.m.-4:00 p.m.
Copenhagen, Denmark

Do less and do it better!

We’re bringing our often sold-out workshop to Europe! Energize your internal communications by using creative tactics, channels and measurement strategies to help your organization achieve its strategic goals and objectives.

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Master Your Internal Communication Strategy

October 24, 2018
8:00 a.m.-12:00 p.m.
Toronto, Canada

Steve and Cindy Crescenzo

Use creative tactics, channels and measurement strategies to help transform your corporate content and help your organization achieve its strategic goals and objectives

Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this workshop is for you!

Through dozens of case studies and proven measurement, planning and writing tactics, you’ll walk out of this workshop with ideas, tools and strategies you can put to use right away— no matter the size of your organization or your communication team.

You’ll learn how to:

  • Redefine your role – shift from a communication order taker to a strategic counselor
  • Transform those tired, boring corporate stories into engaging content that motivates and educates your audiences – and use the best channels to reach them
  • Craft a measurement plan that delivers the insights you need to fuel a successful communication plan

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Strategic Internal Communication Conference

October 22, 2018
9:00 a.m. -10:00 a.m.
Toronto, Canada

KEYNOTE: Corporate communications 3.0
Steve Crescenzo
Crescenzo Communications

The role of the corporate communicator is changing . . . don’ risk becoming irrelevant at your organization.

As social media and other factors chip away at the traditional role of the communicator as “publisher,” organizations are going to take a harder look at just what they’re getting from their communicators . . . and whether or not they need them at all.

You’ll learn:

  • What skills and talents you need to start developing nowin order to have a job five years from now;
  • Seven crucial communication roles that will be in demand in the future, no matter what organization you work in;
  • The tools, tactics, talents, and tricks you’ll need to master in order to succeed in the changing communication environment.

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Advance Your Internal Communications Strategy

September 11, 2018
9:00 a.m. -4:00 p.m.
Autodesk
One Market Street, Landmark Building
2nd Floor
San Francisco, CA 94105

Join both Steve and Cindy Crescenzo in their popular full day, information-packed workshop for internal communicators. This workshop will cover everything you need to master internal communications. From employee communications best practices and tactics, to measurement and research, they’ll guide you through latest trends you can apply immediately to your internal communication. You’ll get dramatically better results you can share with management in terms they understand: an improved bottom line.

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Internal Comms Pro Retreat

July 24, 2018
8:00 a.m. -3:00 p.m.
Highlander Event Center
Fort Thomas, KY

Don’t miss this internal communications experience like no other! This retreat is carefully designed for YOU. Unlike any other conference in our industry, the goal is for you to leave with an actual playbook of ideas, checklists, templates and sample internal comms plans that you can use the next day at your organization!
Needless to say, spaces are limited – Registrations are only $50 and include breakfast and lunch.

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Un-Corporate Communications

June 05, 2018
1:00 p.m. -2:00 p.m.
IABC World Conference
Montreal, Canada

Spinning corporate claptrap into killer content

Make the important interesting? Not always easy but it can be done! From development to delivery, your content can shine. In this fun session, Crescenzo Communications and Balihoo Productions join forces to show you how to develop and deliver content that will cut through the clutter and reach, engage, motivate and inform your most important audiences.

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