All Events

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Employee Communication Master Class

February 02, 2022 - February 03, 2022
10:00 A.M. CST-1:00 P.M. CST
This virtual workshop is held over two days:
February 2, 2022: 10am - 1pm CST
February 3, 2022: 10 am - 1pm CST

Refresh, Rethink and Re-energize your Employee Communication Strategy!

We’ve been teaching our Employee Communication Master Class for 20 years. And it changes constantly, based on what is happening in the industry. But we have never seen changes like we have seen in the past two years. In many ways, the industry and our profession have been reshaped. 

Roles have changed. Organizations need communications more than ever. Leaders need our coaching. Technology has never been more important. People are spread out. New standards have been set. Corporate cultures are in a state of flux.

We’ve recreated our Master Class to address these new challenges. You’ll actually start building your strategy in class and  leave with the outline, skills and tools to build a communication strategy that is reflective of these crazy times…and delivers results.

Please join us to share your knowledge and hear the latest case studies, strategies and best practices in employee communication!

Register Today

The Seven Deadly Sins of Employee Communications

January 13, 2022
1:00 p.m. CST-2:00 p.m. CST
Free Webinar!

Everybody makes mistakes. And employee communicators are no different.


But, in our 25 years of training and consulting in employee communications, we see people making the SAME mistakes. Over and over again.


To address the problem, I recently wrote a blog, The Seven Deadly Sins of Employee CommunicationIt was really well received . . . so much so, in fact, that we are turning it into a FREE Webinar. That way, we can not only talk about the Seven Deadly Sins, but also offer real-life solutions on how to avoid them, including case studies, best practices, and examples from your colleagues around the world.


Oh, and did we mention that is FREE? This isn’t about making money. It’s about sharing knowledge in the employee communication industry. Sign up and join the fun. Bring your team and make a virtual party out of it. We’re going to have some fun and learn a ton. You can sign up here, and also read the blog to get a taste of what we will be covering!

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A Look Ahead, Communications in 2022

November 18, 2021 - November 18, 2021
Noon-1 p.m.

This event is being presented as part of our sponsorship with IABC Chicago

We’ll talk about what we see as the communication trends in 2022 … but we also want to hear from you! What’s on your mind? Executive communications? Measurement? Hybrid Workforce? Offline Employees? Anything goes!

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Executive Communications After Covid: Embrace the New Reality

November 16, 2021
12:35 p.m. EST-1:20 p.m. EST

Steve Crescenzo presents this session as part of the ALI 3rd Annual Executive Communications Best Practices Conference on November 16, 2021.

The pandemic has reshaped how companies, and their leaders, communicate. As one CEO said: “I think this has changed things forever. I don’t think there is any going back.” Today’s leaders are embracing a new way of communicating: more relaxed, transparent, and non-corporate. BUT .  .  .. they need our help. Professional communicators need to step up and be advisors, coaches, and partners with company leadership. This session will show you how.

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Handling the Hybrid Workforce

October 22, 2021
2:00 EST-2:40 EST

What will employees want or need?

Steve is presenting this session as part of the 2021 IABC Heritage Region Conference

A company is only as good as it’s culture. When a company lacks an inclusive, connected culture, it lacks productivity. This session will help you identify the kinds of information and stories employees need as they navigate the hybrid workforce, how  communications can hold a fractured culture together—or rebuild it from the ground up if necessary, and more!

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Bring Your Data to Life with Powerful Dashboards

October 22, 2021
3:30 EST-4:10 EST

Cindy Crescenzo presents this session as part of the IABC Heritage Region 2021 Conference.

Metrics are important, but only represent part of the picture.

If you want to go from being the “company Kinkos” to a strategic counselor, you have to prove that you are changing employee behavior. You need to demonstrate how your communications are helping your organization succeed.

Register Today

Respect Your Readers

September 29, 2021
12:55 p.m. EST-1:40 p.m. EST

Lose the jargon and ‘write tight’ for busy people

Steve Crescenzo presents this session at the ALI Storytelling and Writing Best Practices Conference from September 28-29, 2021.

People today have very limited attention spans. That’s why it’s critical to “write tight” and structure information for the online reader, who may even be reading it on their phones.

In this session, you’ll learn how to:

  • Respect your readers, “write tight”—and make every word count
  • Write for the Modern Web: Mastering the 5-50-5-50 rule
  • Layer your online information so readers can decide how much time they want to spend with your content
  • Do feature stories online, when nobody has time to read anymore
  • Craft the perfect news headline so even if the readers only skim the headline, they still get the most important news
  • Boil down hundreds and hundreds of words into a single, solid summary
  • Edit yourself and make sure your copy is as tight as can be

Register Today

Measuring Government Communications

September 24, 2021
10:30 a.m. CST-11:15 a.m. CST

Cindy Crescenzo teaches this session as part of the ALI Government Internal Communications & Employee Engagement Strategies Conference from June 23-24, 2021.

You don’t always have access to the most new, modern communication tools that have metrics built in, and you don’t always have a team large enough to take the time to carry out extensive audience research. In this practical session packed with ideas and strategies you can use right away, Cindy will show you how to gather the insights that will fuel an effective communication strategy – despite your unique challenges as a government communicator. 

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Handling the Hybrid Workforce

September 21, 2021
1:05 p.m. EST-1:40 p.m. EST

What will employees want … and need?

Steve Crescenzo presents this session at the 5th Annual ALI Digital Communication Summit: Employee Engagement Tools & Strategies for a Hybrid Workforce. 

A company is only as good as its culture. When a company lacks an inclusive, connected culture, productivity can suffer. With the craziness of the past year, many companies are struggling to connect with employees. What do employees want and need from communications, their managers, and leadership?

This deep dive workshop will cover: 

  • What kinds of information and stories do employees—both in the workforce and at home—need as they navigate the hybrid workforce?
  • What can communications do to hold a fractured culture together—or rebuild it from the ground up if necessary
  • How to find and write the kinds of stories that will help people thrive in the “new normal,” . . . whatever that looks like
  • How to coach your executives as they navigate the new normal

Register Today

Employee Communications for Today

August 24, 2021
11:00 A.M. EST-3:00 P.M. EST

Strategic Planning, Measurement, And Content Creation Best Practices For Your Corporate Communications

In this often sold-out Master Class, Steve and Cindy Crescenzo cover the hottest topics and trends in employee communications. They’ll walk you through dozens of strategies and case studies where you’ll learn:

  • How to shift your role from being everyone’s private publisher—a glorified company Kinkos!—to a strategic counselor to internal clients and leadership.
  • The most effective way to link your communications to your organization’s strategic goals, while creating targeted, compelling content.
  • The latest trends with executive communications and practical advice on how to get your leaders to embrace the new way of communicating.
  • How to take those tired, old corporate/organizational stories and flip them upside down—so that people actually pay attention to them.
  • How to start using the latest tools available to communicators— including O365, virtual town halls, social media, and multimedia channels.
  • How to create a content strategy for the modern audience—including a hybrid workforce, remote employees, and front-line employees who don’t sit at a computer all day.
  • How to develop an effective research strategy so you know what works and what doesn’t work.
  • How to create a measurement dashboard that helps you see at a glance how your communication efforts are helping achieve your organization’s goals.
  • How to create a practical, workable communication plan that will guide all your efforts and evolve with all the changes constantly coming our way.

Register Today