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February 02, 2022 - February 03, 2022
10:00 A.M. CST-1:00 P.M. CST
This virtual workshop is held over two days:
February 2, 2022: 10am - 1pm CST
February 3, 2022: 10 am - 1pm CST
We’ve been teaching our Employee Communication Master Class for 20 years. And it changes constantly, based on what is happening in the industry. But we have never seen changes like we have seen in the past two years. In many ways, the industry and our profession have been reshaped.
Roles have changed. Organizations need communications more than ever. Leaders need our coaching. Technology has never been more important. People are spread out. New standards have been set. Corporate cultures are in a state of flux.
We’ve recreated our Master Class to address these new challenges. You’ll actually start building your strategy in class and leave with the outline, skills and tools to build a communication strategy that is reflective of these crazy times…and delivers results.
Please join us to share your knowledge and hear the latest case studies, strategies and best practices in employee communication!
January 13, 2022
1:00 p.m. CST-2:00 p.m. CST
Everybody makes mistakes. And employee communicators are no different.
But, in our 25 years of training and consulting in employee communications, we see people making the SAME mistakes. Over and over again.
To address the problem, I recently wrote a blog, The Seven Deadly Sins of Employee Communication. It was really well received . . . so much so, in fact, that we are turning it into a FREE Webinar. That way, we can not only talk about the Seven Deadly Sins, but also offer real-life solutions on how to avoid them, including case studies, best practices, and examples from your colleagues around the world.
Oh, and did we mention that is FREE? This isn’t about making money. It’s about sharing knowledge in the employee communication industry. Sign up and join the fun. Bring your team and make a virtual party out of it. We’re going to have some fun and learn a ton. You can sign up here, and also read the blog to get a taste of what we will be covering!
November 18, 2021 - November 18, 2021
This event is being presented as part of our sponsorship with IABC Chicago
We’ll talk about what we see as the communication trends in 2022 … but we also want to hear from you! What’s on your mind? Executive communications? Measurement? Hybrid Workforce? Offline Employees? Anything goes!
November 16, 2021
12:35 p.m. EST-1:20 p.m. EST
Steve Crescenzo presents this session as part of the ALI 3rd Annual Executive Communications Best Practices Conference on November 16, 2021.
The pandemic has reshaped how companies, and their leaders, communicate. As one CEO said: “I think this has changed things forever. I don’t think there is any going back.” Today’s leaders are embracing a new way of communicating: more relaxed, transparent, and non-corporate. BUT . . .. they need our help. Professional communicators need to step up and be advisors, coaches, and partners with company leadership. This session will show you how.
October 22, 2021
2:00 EST-2:40 EST
What will employees want or need?
Steve is presenting this session as part of the 2021 IABC Heritage Region Conference
A company is only as good as it’s culture. When a company lacks an inclusive, connected culture, it lacks productivity. This session will help you identify the kinds of information and stories employees need as they navigate the hybrid workforce, how communications can hold a fractured culture together—or rebuild it from the ground up if necessary, and more!
October 22, 2021
3:30 EST-4:10 EST
Cindy Crescenzo presents this session as part of the IABC Heritage Region 2021 Conference.
Metrics are important, but only represent part of the picture.
If you want to go from being the “company Kinkos” to a strategic counselor, you have to prove that you are changing employee behavior. You need to demonstrate how your communications are helping your organization succeed.
September 29, 2021
12:55 p.m. EST-1:40 p.m. EST
Steve Crescenzo presents this session at the ALI Storytelling and Writing Best Practices Conference from September 28-29, 2021.
People today have very limited attention spans. That’s why it’s critical to “write tight” and structure information for the online reader, who may even be reading it on their phones.
In this session, you’ll learn how to:
September 24, 2021
10:30 a.m. CST-11:15 a.m. CST
Cindy Crescenzo teaches this session as part of the ALI Government Internal Communications & Employee Engagement Strategies Conference from June 23-24, 2021.
You don’t always have access to the most new, modern communication tools that have metrics built in, and you don’t always have a team large enough to take the time to carry out extensive audience research. In this practical session packed with ideas and strategies you can use right away, Cindy will show you how to gather the insights that will fuel an effective communication strategy – despite your unique challenges as a government communicator.
September 21, 2021
1:05 p.m. EST-1:40 p.m. EST
Steve Crescenzo presents this session at the 5th Annual ALI Digital Communication Summit: Employee Engagement Tools & Strategies for a Hybrid Workforce.
A company is only as good as its culture. When a company lacks an inclusive, connected culture, productivity can suffer. With the craziness of the past year, many companies are struggling to connect with employees. What do employees want and need from communications, their managers, and leadership?
This deep dive workshop will cover:
August 24, 2021
11:00 A.M. EST-3:00 P.M. EST
In this often sold-out Master Class, Steve and Cindy Crescenzo cover the hottest topics and trends in employee communications. They’ll walk you through dozens of strategies and case studies where you’ll learn: