With little or no effort, set up a sounding board with employees in every corner of your organization
Most of us don’t have an official ‘headquarters’ anymore. Some have a headquarters but employees now go there in shifts. Other communicators have employee segments who never left and have been coming into work, like always, for the last two years … while another segment of employees stayed at home.
With ‘remote’ employees becoming the norm in one way or another … how do we continue to fulfill the role of helping to create a community, and really help employees connect to each other and feel like they are still a part of something bigger?
One of the tactics that has been most successful for our clients over the past 25 years, and even more so in the past two, is our version of a “Virtual Communication Board.” With little to no effort, you can set up a sounding board with employees in every corner of the company . . . that supplies you with ongoing anecdotal feedback, input, advice, and, of course, if you do it right, constructive criticism.
You start by thinking about your audience segments, and then create a process of recruiting employees (both leaders and non managers) that voluntarily agree to sit on this virtual communication board. The whole objective is that you eventually have a team of people representing your main audience segments who will provide feedback on what you communicate, how you communicate and where you communicate to those respective audiences. It’s like an ongoing focus group!
To learn how to easily set up a Virtual Communication Board like this AND get the most out of it, join us for our NEW Communication Playbook Workshop. We will talk about that, as well as do a deep dive on other research tactics you can start using immediately, including focus groups, roundtables and leadership interviews. As a reader of this blog, you’ll receive 20% off your registration … AND you can take advantage of our Early Bird Rates and discounts for non-profit and government communicators.
We’ll also look at what a modern communication team should look like.. and the crucial roles you need filled in order to be successful. (Hint: it has changed a lot over the past two years!).
And, don’t worry if you were in one of our past Master Classes, this is the logical next step: We touched on surveys and focus groups and interviews . . . but now we will dive into the nitty gritty tactics of how to get the most out of them. And, for those who were never at the Master Class … this is a great stand alone workshop that nails down the strategies you need to carry out communication research tactics that deliver results.