Verbs are the engine of strong writing

Someone much smarter than me once said: “Verbs are the engine of strong writing.”

Truer words have never been spoken. Or should I say uttered. Or screamed or shouted or declared?

But in the corporate writing world, we don’t USE good verbs. We use verbs like “Implement” and “Leverage” and “Optimize” and “Impact.”

It doesn’t have to be that way. We should all collect good verbs from the “real world.” Nobody in the real world is “empowering” anybody to do anything.

These are the things we talk about in our Corporate Writing Master Class. Along with talking about writing across all media, the importance of headlines and subject lines, writing for the Web 3.0, storytelling, and a lot more.

Check out the verbs in this ONE sentence. They drive the action. Things are fizzling and slashing and triggering and plunging and fanning! They keep the reader engaged. We can do that in our corporate writing. Join us in our Corporate Writing Master Class on December 9th, to keep this conversation going! Bring the best verb you ever used in a corporate story, so we can talk about it.

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