Tagged research
With little or no effort, set up a sounding board with employees in every corner of your organization
Most of us don’t have an official ‘headquarters’ anymore. Some have a headquarters but employees now go there in shifts. Other communicators have employee segments who never left and have been coming into work, like always, for the last two years … while another segment of employees stayed at home. With ‘remote’ employees becoming the …
A power-tip to get productive conversations going during your focus groups
As the head of research and measurement for Crescenzo Communications, I’ve led hundreds (maybe thousands?) of employee focus groups, both virtual and in real life. And while every group has its own personality and culture, they all have one thing in common: If you are not careful, they can go awry in a hurry. Namely, …
Five reasons your internal surveys are generating a low response
As you can see, we’re talking a LOT about measurement in May. But so many times when I talk to communicators about conducting internal surveys, I hear this: “Surveys just don’t work for our organization. No one pays attention to them.” When it comes to using surveys to measure your internal communications, does this statement …