Tagged measurement
I’ll show you my open rates if you show me yours …
How do your email communications measure up? One of the most common questions I get as an employee communications consultant/trainer/speaker is: What is a good open rate for communication e-mails? I have never been able to find that number. And, truth be told, if someone says they have it, I would be skeptical. VERY skeptical. …
A power-tip to get productive conversations going during your focus groups
As the head of research and measurement for Crescenzo Communications, I’ve led hundreds (maybe thousands?) of employee focus groups, both virtual and in real life. And while every group has its own personality and culture, they all have one thing in common: If you are not careful, they can go awry in a hurry. Namely, …
The Seven Deadly Sins of Employee Communications
This post was written in partnership with Blink, the world’s first enterprise app designed exclusively for frontline workers. How many did you commit this week? We are all sinners. Yes, all of us. When it comes to employee communications, we all sin. In fact, we often commit the same sins on a regular basis. In …
Need a Communication Measurement Strategy? Here’s my advice …
As you know, communication measurement is what I do. One of the most popular questions I get asked from communicators is simply how do you start? I answer this question and address a few of my communication measurement insights in my interview with Kristin Frankiewicz of IABC Catalyst Magazine. Check it out and let me …
Data Gives You Power
This week’s tip on Low Hanging Fruit: Use data as power to communicate differently. My wife and business partner and MUCH better half, Cindy Crescenzo, is the queen of employee communication measurement. She speaks all over the world on the topic. And her favorite thing to say is: “You never want to walk into a …
Five reasons your internal surveys are generating a low response
As you can see, we’re talking a LOT about measurement in May. But so many times when I talk to communicators about conducting internal surveys, I hear this: “Surveys just don’t work for our organization. No one pays attention to them.” When it comes to using surveys to measure your internal communications, does this statement …