Tagged measurement
Need a Communication Measurement Strategy? Here’s my advice …
As you know, communication measurement is what I do. One of the most popular questions I get asked from communicators is simply how do you start? I answer this question and address a few of my communication measurement insights in my interview with Kristin Frankiewicz of IABC Catalyst Magazine. Check it out and let me …
Data Gives You Power
This week’s tip on Low Hanging Fruit: Use data as power to communicate differently. My wife and business partner and MUCH better half, Cindy Crescenzo, is the queen of employee communication measurement. She speaks all over the world on the topic. And her favorite thing to say is: “You never want to walk into a …
Five reasons your internal surveys are generating a low response
As you can see, we’re talking a LOT about measurement in May. But so many times when I talk to communicators about conducting internal surveys, I hear this: “Surveys just don’t work for our organization. No one pays attention to them.” When it comes to using surveys to measure your internal communications, does this statement …