Tagged Leadership Communications
How to create content that’ll (actually) engage frontline workers: my 5 golden rules
This article originally appeared on the Blink Blog. Blink provides mobile solutions for employee communications. Let’s start with the bad news: communicating with frontline workers is fundamentally hard. Why? Because… They often don’t have access to the same technologies that other employees have; They are crazy busy (and so are their managers) They often work …
Mitt Romney was right: Corporations ARE people … and leaders and managers need to understand this now more than ever!
Cindy and I held the first two of our series of free Communicator Roundtables. The theme was a hot one . . . we have about 40 people on a wait list hoping a slot opens up in one of the next two groups happening next week. The topic under discussion was helping managers and …
Great Writing is built on specificity
Great writing is built on specificity By Steve Crescenzo Organizational leaders love to talk about “the big picture.” They love to talk about “the view from 30,000 feet.” Why? Because that’s where they live. They sit up there on the corporate version of Mount Olympus, and hurl communication thunderbolts down upon the masses in the …