Tagged internal communications
Data Gives You Power
This week’s tip on Low Hanging Fruit: Use data as power to communicate differently. My wife and business partner and MUCH better half, Cindy Crescenzo, is the queen of employee communication measurement. She speaks all over the world on the topic. And her favorite thing to say is: “You never want to walk into a …
Where do bad words come from?
People say “world class” when they haven’t the energy or the courage to find and use a word that actually means something There are a lot of bad words out there. And most of them can be found inside companies, where good people use bad words for the wrong reasons. You hear words and sentences in …
Do your internal communications match your external brand?
They should, and the only way to find out if they are is to get out and have conversations with the people you’re trying to reach You have a kick-ass website that really resonates with your target audience. It reflects your brand: cool, hip, a bit irreverent and modern. In fact your marketing efforts have …
Great Writing is built on specificity
Great writing is built on specificity By Steve Crescenzo Organizational leaders love to talk about “the big picture.” They love to talk about “the view from 30,000 feet.” Why? Because that’s where they live. They sit up there on the corporate version of Mount Olympus, and hurl communication thunderbolts down upon the masses in the …
What is the communicator’s role in engagement?
While some companies spend thousands of dollars on useless “engagement surveys” smart communicators do their own thing to drive employee engagement This month, I’m giving a speech in Warsaw, Poland on the communicator’s role in employee engagement. And make no mistake: I believe a strategic, creative communications team do a lot to drive employee engagement. …
Infographics are a great way to get the attention of people who have no attention spans anymore
A lot of information in a small package Infographics are a great way to get the attention of people who have no attention spans anymore Infographics are taking the corporate communication world by storm. As attention spans get smaller and smaller, communicators are struggling with how to present complex information in easy-to-digest formats. And a good …
A global company … seen through the eyes of its employees
One organization with workers all over the world uses Instagram to build community and boost morale I have to admit, when I first learned about Instagram, the photo-sharing social media site, I had no idea how it could be used for internal communications. There was one major problem, as far as I could see: It’s a …