Tagged employee communications
A power-tip to get productive conversations going during your focus groups
As the head of research and measurement for Crescenzo Communications, I’ve led hundreds (maybe thousands?) of employee focus groups, both virtual and in real life. And while every group has its own personality and culture, they all have one thing in common: If you are not careful, they can go awry in a hurry. Namely, …
The Seven Deadly Sins of Employee Communications
This post was written in partnership with Blink, the world’s first enterprise app designed exclusively for frontline workers. How many did you commit this week? We are all sinners. Yes, all of us. When it comes to employee communications, we all sin. In fact, we often commit the same sins on a regular basis. In …
Covid Reshapes IC: How to Remain Relevant with the New Normal
We had the absolute pleasure talking with Sara Jackson of Internal Comms Pro about the future of internal communications since Covid. We talked about everything under the sun – from how to stay relevant as a communicator to the new trends and pitfalls we’re seeing in internal communications. Here are some highlights: 10:35 – The …
Play this game and win . . . knowledge!
People love contests. If you’re on Facebook, you know this. There are some of the dumbest quizzes in the world out there, and millions of people take them. They all say: Take this quiz to find out: What character from Game of Thrones would you be? If we can guess your real age What your …
Data Gives You Power
This week’s tip on Low Hanging Fruit: Use data as power to communicate differently. My wife and business partner and MUCH better half, Cindy Crescenzo, is the queen of employee communication measurement. She speaks all over the world on the topic. And her favorite thing to say is: “You never want to walk into a …
Is it time to publish baby announcements in employee publications again?
When I wandered into the weird, wonderful world of employee communications, back in 1994, I learned at the feet of the great Larry Ragan. Larry was, along with Roger D’Aprix and a few others, one of the founders of what we consider “employee communications” today. Just a brilliant man. And a wonderful mentor. Larry was …
Five reasons your internal surveys are generating a low response
As you can see, we’re talking a LOT about measurement in May. But so many times when I talk to communicators about conducting internal surveys, I hear this: “Surveys just don’t work for our organization. No one pays attention to them.” When it comes to using surveys to measure your internal communications, does this statement …
Do your internal communications match your external brand?
They should, and the only way to find out if they are is to get out and have conversations with the people you’re trying to reach You have a kick-ass website that really resonates with your target audience. It reflects your brand: cool, hip, a bit irreverent and modern. In fact your marketing efforts have …
What is the communicator’s role in engagement?
While some companies spend thousands of dollars on useless “engagement surveys” smart communicators do their own thing to drive employee engagement This month, I’m giving a speech in Warsaw, Poland on the communicator’s role in employee engagement. And make no mistake: I believe a strategic, creative communications team do a lot to drive employee engagement. …
Infographics are a great way to get the attention of people who have no attention spans anymore
A lot of information in a small package Infographics are a great way to get the attention of people who have no attention spans anymore Infographics are taking the corporate communication world by storm. As attention spans get smaller and smaller, communicators are struggling with how to present complex information in easy-to-digest formats. And a good …