Planning Strategy Quick Tip
It’s easy to get overwhelmed when it’s time to write a communication plan. Cindy Crescenzo shares an idea to help you create a plan that is relevant and realistic.
Infographics are a great way to get the attention of people who have no attention spans anymore
A lot of information in a small package Infographics are a great way to get the attention of people who have no attention spans anymore Infographics are taking the corporate communication world by storm. As attention spans get smaller and smaller, communicators are struggling with how to present complex information in easy-to-digest formats. And a good …
Maybe the worst approval process ever
Can you guess what this diagram describes? Is it: A) The blueprint for building a top-secret new generation of predator drones. B) The process for completely revamping a major manufacturing company’s supply chain system. C) A map for navigating Obamacare D) The approval process for an organization’s employee publication. If you answered, D, you’re right! …
Writing Quick Tip: First Sentences
Write & Rewrite (Steve Crescenzo and Jim Ylisela) bring you our Quick Tip Video this month. This time, they talk about the crucial first sentence. Find out why it’s so important, what its number one purpose should be and how you can improve it. Don’t miss the next Write & Rewrite webinar …
Which Facebook posts annoy you the most?
Mine is the “Schoolyard Bully Post” There are all kinds of annoying Facebook posts. And I’m sure everyone has their favorite least favorite ones. Maybe you hate the “Random Song Lyric” post. Or maybe the “Passive Aggressive Plea for Pity” posts do it for you (you know, the ones that just say something like, “Sigh.”) …
Strategies that Work: Focus Groups
If you’ve ever done focus groups before, you know it can be challenging to get everyone involved in the conversation. Cindy Crescenzo gives us a Quick Tip on how to get everyone talking.
Writing across all media
Imagine for a second that you’re a communicator at a large organization. It’s Tuesday morning, and you’re busy sketching out your plans for the next Town Hall meeting, when the phone rings. It’s the VP of Communications and she has an assignment for you: “We’re giving out this year’s Chairman’s Award,” she says. “Get …
A global company … seen through the eyes of its employees
One organization with workers all over the world uses Instagram to build community and boost morale I have to admit, when I first learned about Instagram, the photo-sharing social media site, I had no idea how it could be used for internal communications. There was one major problem, as far as I could see: It’s a …