From Writing

Writing across all media

Imagine for a second that you’re a communicator at a large organization. It’s Tuesday morning, and you’re busy sketching out your plans for the next Town Hall meeting, when the phone rings. It’s the VP of Communications and she has an assignment for you: “We’re giving out this year’s Chairman’s Award,” she says. “Get …

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Leaping the biggest hurdle to creative communication

This article was my last column in IABC’s Communication World. I’ve retired that column, to focus on Low Hanging Fruit. The obstacles to being creative inside an organization are many, varied, and tough to overcome . . . but it all starts with taming the approval process Writing for organizations is hard. Being creative inside organizations …

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