From Trends

I’ll show you my open rates if you show me yours …

How do your email communications measure up? One of the most common questions I get as an employee communications consultant/trainer/speaker is: What is a good open rate for communication e-mails? I have never been able to find that number. And, truth be told, if someone says they have it, I would be skeptical. VERY skeptical. …

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A major utility takes a creative approach to safety

Communicators at PPL Electric use a children’s book format to raise awareness about safety in the home When was it written that you can’t have creative fun in Corporate Communications? Who said you can’t do cool stuff? You know, different stuff? Stuff people will actually notice? I am pretty sure a memo went out in 1953 …

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Be a content provider, not a writer

This week’s Wednesday Wisdom is ripped right from the New York Times. Why? Because you can always count on them to demonstrate the latest trends in writing and communications. I’ve created a video to walk you through an example I found in the Times that shows the power of creating content vs. just writing an …

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