From Strategy

From Corporate to Creative … how to get there!

For 25 years, I’ve been telling communicators they need to take the “corporate” out of corporate communications, and replace it with “creative.” And where is the most creative stuff happening? In the consumer world. Everything from Artificial intelligence and mobile to gamification and humorous videos. Our job, as communicators, is to make the important interesting. …

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Data Gives You Power

This week’s tip on Low Hanging Fruit: Use data as power to communicate differently. My wife and business partner and MUCH better half, Cindy Crescenzo, is the queen of employee communication measurement. She speaks all over the world on the topic. And her favorite thing to say is: “You never want to walk into a …

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I’ve got all this data, now what?

The good news about being a communicator is that there are so many ways to collect all kinds of data these days. The bad news … if you collect it, you’ve got to do something with it. Often times, we end up with that sinking feeling and we say to ourselves, “What did I just …

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What is the communicator’s role in engagement?

While some companies spend thousands of dollars on useless “engagement surveys” smart communicators do their own thing to drive employee engagement This month, I’m giving a speech in Warsaw, Poland on the communicator’s role in employee engagement. And make no mistake: I believe a strategic, creative communications team do a lot to drive employee engagement. …

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