From Strategy
With little or no effort, set up a sounding board with employees in every corner of your organization
Most of us don’t have an official ‘headquarters’ anymore. Some have a headquarters but employees now go there in shifts. Other communicators have employee segments who never left and have been coming into work, like always, for the last two years … while another segment of employees stayed at home. With ‘remote’ employees becoming the …
A power-tip to get productive conversations going during your focus groups
As the head of research and measurement for Crescenzo Communications, I’ve led hundreds (maybe thousands?) of employee focus groups, both virtual and in real life. And while every group has its own personality and culture, they all have one thing in common: If you are not careful, they can go awry in a hurry. Namely, …
The Seven Deadly Sins of Employee Communications
This post was written in partnership with Blink, the world’s first enterprise app designed exclusively for frontline workers. How many did you commit this week? We are all sinners. Yes, all of us. When it comes to employee communications, we all sin. In fact, we often commit the same sins on a regular basis. In …
Managing the Hybrid Workforce: What will employees want and need?
A company is only as good as its culture. When a company lacks an inclusive, connected culture, productivity can suffer. Or as Peter Drucker once said: “Culture eats strategy for breakfast.” Which is a big problem these days. A survey of 127 company leaders by Gartner in June 2020 revealed that 82% of respondents will …
Hybrid workforces are here to stay. Are you and your communication strategy ready?
It’s not as simple as just ‘going back to normal.’ Covid-19 has literally reshaped how we work and the ways we work…for good. Is your communication strategy ready? A survey of 127 company leaders by Gartner in June 2020 revealed that 82% of respondents will let employees work remote for some of the time as …
Who says measurement has to be boring?
Last Thursday, I had the pleasure to present to over 100 people through our partnership with IABC Chicago about Communication Measurement Dashboard best practices. If you were there, I just wanted to thank all of you for all of your questions during my webinar! I really appreciated your energy and your questions have given me …
Mitt Romney was right: Corporations ARE people … and leaders and managers need to understand this now more than ever!
Cindy and I held the first two of our series of free Communicator Roundtables. The theme was a hot one . . . we have about 40 people on a wait list hoping a slot opens up in one of the next two groups happening next week. The topic under discussion was helping managers and …
From Corporate to Creative … how to get there!
For 25 years, I’ve been telling communicators they need to take the “corporate” out of corporate communications, and replace it with “creative.” And where is the most creative stuff happening? In the consumer world. Everything from Artificial intelligence and mobile to gamification and humorous videos. Our job, as communicators, is to make the important interesting. …
Data Gives You Power
This week’s tip on Low Hanging Fruit: Use data as power to communicate differently. My wife and business partner and MUCH better half, Cindy Crescenzo, is the queen of employee communication measurement. She speaks all over the world on the topic. And her favorite thing to say is: “You never want to walk into a …
What is holding communicators back? Take this quiz to find out!
Communicators, pencils ready! You have three minutes to complete the following multiple-choice question. Good luck! Why do most corporate communicators fail to reach the status of Strategic Counselor in their organizations, and instead fall into the “Communication Order Taker” role: a. Never-ending deadlines that suck your time away and leave you no time to be …