From Measurement and Research

I’ll show you my open rates if you show me yours …

How do your email communications measure up? One of the most common questions I get as an employee communications consultant/trainer/speaker is: What is a good open rate for communication e-mails? I have never been able to find that number. And, truth be told, if someone says they have it, I would be skeptical. VERY skeptical. …

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Who says measurement has to be boring?

Last Thursday, I had the pleasure to present to over 100 people through our partnership with IABC Chicago about Communication Measurement Dashboard best practices. If you were there, I just wanted to thank all of you for all of your questions during my webinar! I really appreciated your energy and your questions have given me …

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Data Gives You Power

This week’s tip on Low Hanging Fruit: Use data as power to communicate differently. My wife and business partner and MUCH better half, Cindy Crescenzo, is the queen of employee communication measurement. She speaks all over the world on the topic. And her favorite thing to say is: “You never want to walk into a …

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I’ve got all this data, now what?

The good news about being a communicator is that there are so many ways to collect all kinds of data these days. The bad news … if you collect it, you’ve got to do something with it. Often times, we end up with that sinking feeling and we say to ourselves, “What did I just …

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