From Measurement and Research
I’ll show you my open rates if you show me yours …
How do your email communications measure up? One of the most common questions I get as an employee communications consultant/trainer/speaker is: What is a good open rate for communication e-mails? I have never been able to find that number. And, truth be told, if someone says they have it, I would be skeptical. VERY skeptical. …
With little or no effort, set up a sounding board with employees in every corner of your organization
Most of us don’t have an official ‘headquarters’ anymore. Some have a headquarters but employees now go there in shifts. Other communicators have employee segments who never left and have been coming into work, like always, for the last two years … while another segment of employees stayed at home. With ‘remote’ employees becoming the …
A power-tip to get productive conversations going during your focus groups
As the head of research and measurement for Crescenzo Communications, I’ve led hundreds (maybe thousands?) of employee focus groups, both virtual and in real life. And while every group has its own personality and culture, they all have one thing in common: If you are not careful, they can go awry in a hurry. Namely, …
The Seven Deadly Sins of Employee Communications
This post was written in partnership with Blink, the world’s first enterprise app designed exclusively for frontline workers. How many did you commit this week? We are all sinners. Yes, all of us. When it comes to employee communications, we all sin. In fact, we often commit the same sins on a regular basis. In …
Hybrid workforces are here to stay. Are you and your communication strategy ready?
It’s not as simple as just ‘going back to normal.’ Covid-19 has literally reshaped how we work and the ways we work…for good. Is your communication strategy ready? A survey of 127 company leaders by Gartner in June 2020 revealed that 82% of respondents will let employees work remote for some of the time as …
Need a Communication Measurement Strategy? Here’s my advice …
As you know, communication measurement is what I do. One of the most popular questions I get asked from communicators is simply how do you start? I answer this question and address a few of my communication measurement insights in my interview with Kristin Frankiewicz of IABC Catalyst Magazine. Check it out and let me …
Who says measurement has to be boring?
Last Thursday, I had the pleasure to present to over 100 people through our partnership with IABC Chicago about Communication Measurement Dashboard best practices. If you were there, I just wanted to thank all of you for all of your questions during my webinar! I really appreciated your energy and your questions have given me …
Data Gives You Power
This week’s tip on Low Hanging Fruit: Use data as power to communicate differently. My wife and business partner and MUCH better half, Cindy Crescenzo, is the queen of employee communication measurement. She speaks all over the world on the topic. And her favorite thing to say is: “You never want to walk into a …
I’ve got all this data, now what?
The good news about being a communicator is that there are so many ways to collect all kinds of data these days. The bad news … if you collect it, you’ve got to do something with it. Often times, we end up with that sinking feeling and we say to ourselves, “What did I just …
Five reasons your internal surveys are generating a low response
As you can see, we’re talking a LOT about measurement in May. But so many times when I talk to communicators about conducting internal surveys, I hear this: “Surveys just don’t work for our organization. No one pays attention to them.” When it comes to using surveys to measure your internal communications, does this statement …