From Engagement
What does ‘engagement’ really mean in the communications world?
In the communications biz, we like to throw the word “engagement” around a lot. We’re always trying to figure out if our workforce is “highly engaged,” or “somewhat engaged” or “disengaged” or some other kind of engaged. But the problem that none of the high-priced engagement consultants want to admit is, it’s really, really hard …
What is the communicator’s role in engagement?
While some companies spend thousands of dollars on useless “engagement surveys” smart communicators do their own thing to drive employee engagement This month, I’m giving a speech in Warsaw, Poland on the communicator’s role in employee engagement. And make no mistake: I believe a strategic, creative communications team do a lot to drive employee engagement. …