By Steve Crescenzo
What does ‘engagement’ really mean in the communications world?
In the communications biz, we like to throw the word “engagement” around a lot. We’re always trying to figure out if our workforce is “highly engaged,” or “somewhat engaged” or “disengaged” or some other kind of engaged. But the problem that none of the high-priced engagement consultants want to admit is, it’s really, really hard …
Where do bad words come from?
People say “world class” when they haven’t the energy or the courage to find and use a word that actually means something There are a lot of bad words out there. And most of them can be found inside companies, where good people use bad words for the wrong reasons. You hear words and sentences in …
Great Writing is built on specificity
Great writing is built on specificity By Steve Crescenzo Organizational leaders love to talk about “the big picture.” They love to talk about “the view from 30,000 feet.” Why? Because that’s where they live. They sit up there on the corporate version of Mount Olympus, and hurl communication thunderbolts down upon the masses in the …
What is the communicator’s role in engagement?
While some companies spend thousands of dollars on useless “engagement surveys” smart communicators do their own thing to drive employee engagement This month, I’m giving a speech in Warsaw, Poland on the communicator’s role in employee engagement. And make no mistake: I believe a strategic, creative communications team do a lot to drive employee engagement. …
Infographics are a great way to get the attention of people who have no attention spans anymore
A lot of information in a small package Infographics are a great way to get the attention of people who have no attention spans anymore Infographics are taking the corporate communication world by storm. As attention spans get smaller and smaller, communicators are struggling with how to present complex information in easy-to-digest formats. And a good …
Writing Quick Tip: First Sentences
Write & Rewrite (Steve Crescenzo and Jim Ylisela) bring you our Quick Tip Video this month. This time, they talk about the crucial first sentence. Find out why it’s so important, what its number one purpose should be and how you can improve it. [youtube_sc url=”http://www.youtube.com/watch?v=jfs42GwieCU” title=”Corporate%20Writing%20Tips%20on%20how%20to%20improve%20your%20first%20sentence.%20″] Don’t miss the next Write …
Writing across all media
Imagine for a second that you’re a communicator at a large organization. It’s Tuesday morning, and you’re busy sketching out your plans for the next Town Hall meeting, when the phone rings. It’s the VP of Communications and she has an assignment for you: “We’re giving out this year’s Chairman’s Award,” she says. “Get …
A global company … seen through the eyes of its employees
One organization with workers all over the world uses Instagram to build community and boost morale I have to admit, when I first learned about Instagram, the photo-sharing social media site, I had no idea how it could be used for internal communications. There was one major problem, as far as I could see: It’s a …
WRW Writing Tip of the Day: Verbs
In this Quick Tip video we’re featuring a writing tip from none other than Write & Rewrite (Steve Crescenzo and Jim Ylisela). Check out what they have to say about using better verbs in our corporate communications.