By Steve Crescenzo

Where do bad words come from?

People say “world class” when they haven’t the energy or the courage to find and use a word that actually means something There are a lot of bad words out there. And most of them can be found inside companies, where good people use bad words for the wrong reasons. You hear words and sentences in …

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Great Writing is built on specificity

Great writing is built on specificity By Steve Crescenzo Organizational leaders love to talk about “the big picture.” They love to talk about “the view from 30,000 feet.” Why? Because that’s where they live. They sit up there on the corporate version of Mount Olympus, and hurl communication thunderbolts down upon the masses in the …

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Infographics are a great way to get the attention of people who have no attention spans anymore

A lot of information in a small package Infographics are a great way to get the attention of people who have no attention spans anymore Infographics are taking the corporate communication world by storm. As attention spans get smaller and smaller, communicators are struggling with how to present complex information in easy-to-digest formats. And a good …

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Writing Quick Tip: First Sentences

Write & Rewrite (Steve Crescenzo and Jim Ylisela) bring you our Quick Tip Video this month. This time, they talk about the crucial first sentence. Find out why it’s so important, what its number one purpose should be and how you can improve it. [youtube_sc url=”http://www.youtube.com/watch?v=jfs42GwieCU” title=”Corporate%20Writing%20Tips%20on%20how%20to%20improve%20your%20first%20sentence.%20″] Don’t miss the next Write …

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Writing across all media

Imagine for a second that you’re a communicator at a large organization. It’s Tuesday morning, and you’re busy sketching out your plans for the next Town Hall meeting, when the phone rings. It’s the VP of Communications and she has an assignment for you: “We’re giving out this year’s Chairman’s Award,” she says. “Get …

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