By Steve Crescenzo

A major utility takes a creative approach to safety

Communicators at PPL Electric use a children’s book format to raise awareness about safety in the home When was it written that you can’t have creative fun in Corporate Communications? Who said you can’t do cool stuff? You know, different stuff? Stuff people will actually notice? I am pretty sure a memo went out in 1953 …

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Be a content provider, not a writer

This week’s Wednesday Wisdom is ripped right from the New York Times. Why? Because you can always count on them to demonstrate the latest trends in writing and communications. I’ve created a video to walk you through an example I found in the Times that shows the power of creating content vs. just writing an …

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Play this game and win . . . knowledge!

People love contests. If you’re on Facebook, you know this. There are some of the dumbest quizzes in the world out there, and millions of people take them. They all say: Take this quiz to find out: What character from Game of Thrones would you be? If we can guess your real age What your …

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Hold up! Energize your corporate photos in a flash

Welcome to the first installment of Motivational Monday! Every other Monday, we will offer our audience a short tip, best practice, or mini case study.    Hand in hand with that, every other Wednesday, we will feature Wednesday Wisdom, another short piece of realistic advice. So you’ll get a little shot in the arm once a week! So away …

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Did this headline stop you in your tracks?

We just spent a great couple of days with the communicators at a big utility company in Pennslyvania. Three two-hour, customized Zoom workshops over two days. When I build customized workshops, I ask the client to bury me in samples. For these workshops, I went through about 100 different articles, videos, leadership communications, and social …

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Verbs are the engine of strong writing

Someone much smarter than me once said: “Verbs are the engine of strong writing.” Truer words have never been spoken. Or should I say uttered. Or screamed or shouted or declared? But in the corporate writing world, we don’t USE good verbs. We use verbs like “Implement” and “Leverage” and “Optimize” and “Impact.” It doesn’t …

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Data Gives You Power

This week’s tip on Low Hanging Fruit: Use data as power to communicate differently. My wife and business partner and MUCH better half, Cindy Crescenzo, is the queen of employee communication measurement. She speaks all over the world on the topic. And her favorite thing to say is: “You never want to walk into a …

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Is it time to retire the term, “Intranet?”

In 1994, I launched a publication called The Intranet Report. It was a print newsletter! Remember those? The publication was all about this weird new “internal World Wide Web” that people were starting to call “Intranets.” I was working as the Editorial Director and VP of New Product Development at Ragan Communications, a publishing/conference company …

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