By Cindy Crescenzo

From Corporate to Creative … how to get there!

For 25 years, I’ve been telling communicators they need to take the “corporate” out of corporate communications, and replace it with “creative.” And where is the most creative stuff happening? In the consumer world. Everything from Artificial intelligence and mobile to gamification and humorous videos. Our job, as communicators, is to make the important interesting. …

Read more

I’ve got all this data, now what?

The good news about being a communicator is that there are so many ways to collect all kinds of data these days. The bad news … if you collect it, you’ve got to do something with it. Often times, we end up with that sinking feeling and we say to ourselves, “What did I just …

Read more

Bar Charts don’t equal an infographic

Sigh … it seems that too often, left to themselves organizations will always create bad, boring content. In our Creative Communications case study in this issue, we  showed you how an infographic can be a creative and powerful way to tackle a complicated topic. But, that’s because it was well thought out and designed. Just …

Read more

Maybe the worst approval process ever

Can you guess what this diagram describes? Is it: A) The blueprint for building a top-secret new generation of predator drones. B) The process for completely revamping a major manufacturing company’s supply chain system. C) A map for navigating Obamacare D) The approval process for an organization’s employee publication. If you answered, D, you’re right! …

Read more

Which Facebook posts annoy you the most?

Mine is the “Schoolyard Bully Post” There are all kinds of annoying Facebook posts. And I’m sure everyone has their favorite least favorite ones. Maybe you hate the “Random Song Lyric” post. Or maybe the “Passive Aggressive Plea for Pity” posts do it for you (you know, the ones that just say something like, “Sigh.”) …

Read more