By Cindy Crescenzo
Hybrid workforces are here to stay. Are you and your communication strategy ready?
It’s not as simple as just ‘going back to normal.’ Covid-19 has literally reshaped how we work and the ways we work…for good. Is your communication strategy ready? A survey of 127 company leaders by Gartner in June 2020 revealed that 82% of respondents will let employees work remote for some of the time as …
Covid Reshapes IC: How to Remain Relevant with the New Normal
We had the absolute pleasure talking with Sara Jackson of Internal Comms Pro about the future of internal communications since Covid. We talked about everything under the sun – from how to stay relevant as a communicator to the new trends and pitfalls we’re seeing in internal communications. Here are some highlights: 10:35 – The …
Need a Communication Measurement Strategy? Here’s my advice …
As you know, communication measurement is what I do. One of the most popular questions I get asked from communicators is simply how do you start? I answer this question and address a few of my communication measurement insights in my interview with Kristin Frankiewicz of IABC Catalyst Magazine. Check it out and let me …
Who says measurement has to be boring?
Last Thursday, I had the pleasure to present to over 100 people through our partnership with IABC Chicago about Communication Measurement Dashboard best practices. If you were there, I just wanted to thank all of you for all of your questions during my webinar! I really appreciated your energy and your questions have given me …
From Corporate to Creative … how to get there!
For 25 years, I’ve been telling communicators they need to take the “corporate” out of corporate communications, and replace it with “creative.” And where is the most creative stuff happening? In the consumer world. Everything from Artificial intelligence and mobile to gamification and humorous videos. Our job, as communicators, is to make the important interesting. …
I’ve got all this data, now what?
The good news about being a communicator is that there are so many ways to collect all kinds of data these days. The bad news … if you collect it, you’ve got to do something with it. Often times, we end up with that sinking feeling and we say to ourselves, “What did I just …
Five reasons your internal surveys are generating a low response
As you can see, we’re talking a LOT about measurement in May. But so many times when I talk to communicators about conducting internal surveys, I hear this: “Surveys just don’t work for our organization. No one pays attention to them.” When it comes to using surveys to measure your internal communications, does this statement …
Avoid passive voice with this proven technique
Just one word to describe this tip: genius. Go on … give it a shot. You know you want to. Thanks to Rebecca Johnson, a professor of culture and ethics at USMC for this proven writing technique: Just in case you have doubts: The HR initiative was launched on Monday (by zombies — passive voice) …
Do your internal communications match your external brand?
They should, and the only way to find out if they are is to get out and have conversations with the people you’re trying to reach You have a kick-ass website that really resonates with your target audience. It reflects your brand: cool, hip, a bit irreverent and modern. In fact your marketing efforts have …
Bar Charts don’t equal an infographic
Sigh … it seems that too often, left to themselves organizations will always create bad, boring content. In our Creative Communications case study in this issue, we showed you how an infographic can be a creative and powerful way to tackle a complicated topic. But, that’s because it was well thought out and designed. Just …