By Cindy Crescenzo
From Corporate to Creative … how to get there!
For 25 years, I’ve been telling communicators they need to take the “corporate” out of corporate communications, and replace it with “creative.” And where is the most creative stuff happening? In the consumer world. Everything from Artificial intelligence and mobile to gamification and humorous videos. Our job, as communicators, is to make the important interesting. …
I’ve got all this data, now what?
The good news about being a communicator is that there are so many ways to collect all kinds of data these days. The bad news … if you collect it, you’ve got to do something with it. Often times, we end up with that sinking feeling and we say to ourselves, “What did I just …
Five reasons your internal surveys are generating a low response
As you can see, we’re talking a LOT about measurement in May. But so many times when I talk to communicators about conducting internal surveys, I hear this: “Surveys just don’t work for our organization. No one pays attention to them.” When it comes to using surveys to measure your internal communications, does this statement …
Avoid passive voice with this proven technique
Just one word to describe this tip: genius. Go on … give it a shot. You know you want to. Thanks to Rebecca Johnson, a professor of culture and ethics at USMC for this proven writing technique: Just in case you have doubts: The HR initiative was launched on Monday (by zombies — passive voice) …
Do your internal communications match your external brand?
They should, and the only way to find out if they are is to get out and have conversations with the people you’re trying to reach You have a kick-ass website that really resonates with your target audience. It reflects your brand: cool, hip, a bit irreverent and modern. In fact your marketing efforts have …
Bar Charts don’t equal an infographic
Sigh … it seems that too often, left to themselves organizations will always create bad, boring content. In our Creative Communications case study in this issue, we showed you how an infographic can be a creative and powerful way to tackle a complicated topic. But, that’s because it was well thought out and designed. Just …
Maybe the worst approval process ever
Can you guess what this diagram describes? Is it: A) The blueprint for building a top-secret new generation of predator drones. B) The process for completely revamping a major manufacturing company’s supply chain system. C) A map for navigating Obamacare D) The approval process for an organization’s employee publication. If you answered, D, you’re right! …
Which Facebook posts annoy you the most?
Mine is the “Schoolyard Bully Post” There are all kinds of annoying Facebook posts. And I’m sure everyone has their favorite least favorite ones. Maybe you hate the “Random Song Lyric” post. Or maybe the “Passive Aggressive Plea for Pity” posts do it for you (you know, the ones that just say something like, “Sigh.”) …
