Unleash your organization's stories!
There is an old saying: No child will ever ask you to read them a press release at bed time. They want you to tell them a story. Well, so do your customers, your employees, and your fans on social media. In this webinar, leading communications expert, Steve Crescenzo, will walk through the latest best practices that will help you find and tell your organization's most important stories.
Take those tired, old corporate stories and flip them upside down — so that people actually pay attention to them.
Don't just publish corporate content, encourage conversation and connect people across your organization.
Understand how to you use your tools to the best of their ability and to reach, engage, motivate, and inform your various audiences.
I’ve been fighting the good fight in corporate communications for more than 25 years. My goal: take the "corporate" out of corporate communications and replace it with "creative."
And that's what I do. Through my work as a consultant, writer, speaker and workshop leader, I've helped thousands of communicators around the world break the habit of creating boring, formulaic, jargon-ridden corporate content.
With over 20 years of experience in communication management, measurement and content creation, Cindy Crescenzo provides the tools communicators need to put a strategy behind their stories and help bring them to life.