Ragan’s Corporate Writers and Editors Conference
10:15 a.m.-11:15 a.m.
To reach, engage and inform today’s audiences, you need to be both
In this practical session, Steve shows you how to take the gobbledygook coming out of so many organizations and make people want to read it. Get more info!
conferences, workshops & webinars
March 13, 2014
Employee communications 3.0 . . . and what it means for your intranet
San Diego, CA, USA
The way organizations communicate to their employees has changed. The “publisher” model, where companies push information at people, is out. Online collaboration, “three-way communication,” user-generated content and employees as online ambassadors are in. Steve Crescenzo shows you how to bring your intranet up to speed with an employee 3.0 strategy.
April 02, 2014
How to write consumer-quality content for your organization
Orlando, FL, USA
Use the same tactics, tricks and practices real-world media use to reach, entertain, engage, inform and motivate your audiences
Steve Crescenzo shows you that there’s no reason corporate communication has to be dry, boring, repetitive! Even the dullest corporate topics spring to life if you do what writers and producers in the real world do to attract and retain audiences—and apply those tactics to your own vehicles.
April 03, 2014
“Safe” social media: How to put Web 2.0 tools to use in your organization without scaring executives or damaging your brand
Orlando, FL, USA
10:00 a.m. – 11:00 a.m.
When it comes to social media, executives are scared of losing control of important messages and employees wasting time playing with the new channels. Steve Crescenzo will show you how to Your job convince them otherwise and prove that the business benefits of social media far outweigh the risks.